This is Terra Nicole Nelson, author of The Transformational Consumer,

fuel a lifelong love affair with your customers by helping them get healthier,

wealthier, and wiser.

And you are listening to the Marketing Book Podcast.

Welcome to the Marketing Book Podcast,

helping you keep up with the smartest thinking

in the quickly changing field of modern marketing. And now here's your host, Douglas

Burdett. Hello, thanks for joining me on the Marketing Book

podcast which is named by LinkedIn as one of 10 podcasts that will make you a

better marketer. My goal for this

podcast is to help you discover new ideas about what's actually working in

modern marketing and sales. Don't worry about taking notes. You can find links to

everything discussed in this episode's show notes at

at marketing book podcast.com and if you're listening to the show right now and

you're not driving or operating dangerous machinery please hop on Twitter and

tell us where in the world you're listening from.

My Twitter handle is Marketing Book.

Today we welcome Tara Nicole Nelson to the marketing book podcast to talk about her new book,

The Transformational Consumer.

Fuel a lifelong love affair with your customers

by helping them get healthier, wealthier, and wiser.

Tara Nicole Nelson is the founder and

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