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This is John Hall, author of Top of Mind, how to use content to unleash your influence and engage those who matter to you, and you're listening to the Marketing Book Podcast.

Welcome to the Marketing Book Podcast, helping you keep up with the smartest thinking in the quickly

changing field of modern marketing.

And now here's your host, Douglas Burdett.

Hello, thanks for joining me on the Marketing Book Podcast, which was named by LinkedIn as one of 10

podcasts that will make you a better marketer.

My goal for this podcast is to help you discover new ideas about what's actually working in

modern marketing and sales. Don't worry about taking notes. You can find links to

everything discussed in this episode's show notes at marketingbook podcast.com.

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and you're not driving or operating dangerous machinery,

please hop on Twitter and tell us

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Today we're joined by John Hall and we're going to talk about his new book, Top of Mind, use content to unleash

your influence and engage those who matter to you. John Hall is a popular keynote speaker

...