This is Matt Hines, author of Full Funnel Marketing,

and you are listening to the Marketing Book Podcast.

Welcome to the Marketing Book Podcast, helping you keep up with the smartest thinking

in the quickly changing field of modern marketing. helping you

with the smartest thinking in the quickly changing field of modern marketing.

And now here's your host, Douglas Burdett.

Hello, thanks for joining me on the marketing book

podcast, which is named by LinkedIn as one of 10

podcasts that will make you a better marketer. My goal for this

podcast is to help you discover new ideas about what's actually working in

modern marketing and sales. Don't worry about taking notes.

You can find links to everything discussed

in this episode's show notes

at marketingbook Podcast.

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Marketing Book. Today we welcome Matt Hines to the marketing book podcast. We're going to

talk about his book Full Funnel Marketing.

Matt Hines is a keynote speaker, author, blogger, and host of the Sales Pipeline Radio

Podcast. His day job is president and founder of Heinz Marketing.

Prior to founding Heinz Marketing, Matt held various positions at companies such as

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