#118 From Bicycle Beginnings to Global Recognitions with Chlorophyll Water Founder, Matt Levine
The Startup CPG Podcast
Startup CPG
4.9 • 642 Ratings
🗓️ 12 December 2023
⏱️ 50 minutes
🧾️ Download transcript
Summary
This episode was sponsored by RangeMe. Go to rangeme.com/startupcpg
This episode was sponsored by Cin7. Go to cin7.com/startupcpg
In this episode of the Startup CPG podcast with Daniel Scharff featuring Matt Levine, the founder of Chlorophyll Water, he recounts the journey of transforming a unique product idea into a major success. Matt discusses the genesis of Chlorophyll Water, emphasizing the importance of proactivity and relationship-building in a competitive market. The entrepreneur's scrappy approach to brand growth, centered on profitability and effective marketing through platforms like LinkedIn and RangeMe, is highlighted as he navigates challenges and secures prime spots in major outlets.
Join us together with Matt Levine in this insightful podcast episode as he shares the remarkable journey of turning a unique product idea into a major success, emphasizing proactive sales strategies, scrappy brand growth, and the pivotal role of relationships with retailers and distributors in securing prime spots in major outlets.
Ready to take your business to the next level? Hit play now and absorb the Chlorophyll Water success story firsthand!
Listen in as Matt shares about:
- Origins and Inspiration of Chlorophyll Water
- Strategic Market Entry
- Collaborations and Partnerships
- Sustainable Growth Philosophy
- Effective Sales Strategies
- Marketing Focus
- Product Strategy
- Consumer Engagement
Episode Links:
Matt Levine’s Website
Matt Levine’s LinkedIn
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Show Links:
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- Episode music by Super Fantastics
RangeMe Links
Cin7 Links:
- Get a demo or claim your free 14 day trial of Cin7 inventory management software here
Transcript
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| 0:00.0 | We are supported by RangeMe. |
| 0:02.0 | As a startup brand owner, you're already wearing many hats. |
| 0:05.0 | Product developer, packaging designer, logistics expert, and customer service representative, just to name a few. |
| 0:12.0 | And if that wasn't enough, you still need to get your products in front of the right retail buyers. |
| 0:16.0 | That's where RangeMe comes in. |
| 0:18.0 | RangeMe empowers retail buyers to quickly and easily discover |
| 0:21.4 | innovative products like yours, providing brands with unparalleled visibility to these influential |
| 0:26.8 | buyers 24-7-365 while you're hard at work on all of your other tasks, even while you sleep. |
| 0:33.5 | And the best part, Range Me is integrated into the ECRM product offering, which complements Range Me's broad digital |
| 0:40.3 | reach with highly curated face-to-face meetings. |
| 0:43.3 | Together, they offer unmatched engagement opportunities for startup brands. |
| 0:48.3 | Join RangeMe today and watch your products take center stage. |
| 0:51.3 | It's free to set up a basic profile, and we have a special premium |
| 0:55.3 | subscription offer for startup CPG members that includes three ECRM face-to-face meetings with important |
| 1:02.0 | buyers. Visit rangeme.com backslash startup CPG to learn more. |
| 1:21.4 | If you're reading everyone else's profile, and if you're reading everyone else's play-by-playbook, you'll never exceed the success that they had. And it's really hard to |
| 1:25.5 | replicate success from a brand standpoint. You really have to create your own lane, create your own story. As I started doing it, I was like, you know what, Matt, this is not you. This is not who you are. This is not how you've created your brands in the past. Treat this like you've done in the past. Don't form to the industry. Bring new creative ideas, Bring new processes. I just want to say to anyone listening that don't conform to the industry. Don't let the industry change you. Just follow your gut, follow your own how you would do it on your own terms. That's kind of something that I learned. |
| 1:58.8 | Welcome to the Startup CPG podcast. |
| 2:02.6 | I'm your host, Daniel Scharf. |
| 2:06.6 | Today's episode, I had the pleasure of hosting Matt Levine from chlorophyll water, which is the first ever bottled water in the U.S. to receive Clean Label Project certification. |
| 2:12.3 | I had a great discussion with Matt about how did he come up with the idea for chloroful water, |
| 2:17.1 | so launching it, being |
... |
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