This is Dave Munn, co-author of a practitioner's guide to account-based marketing,

accelerating growth and strategic accounts, and you are listening to the marketing book

podcast.

Welcome to the Marketing Book Podcast, helping you keep up with the smartest thinking in the quickly

changing field of modern marketing.

And now here's your host, Douglas Birdet.

Hello, thanks for joining me on the Marketing Book Podcast, which is named by LinkedIn as one of

ten podcasts that will make you a better marketer.

My goal for this podcast is to help you discover new

ideas about what's actually working in modern marketing and sales. Don't worry

about taking notes. You can find links to everything discussed in this

episode's show notes at marketingbook podcast.

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My Twitter handle is Marketing Book. where in the world you're listening from.

My Twitter handle is Marketing Book.

Today we welcome Dave Mund to the marketing book

podcast to talk about the new book he is co-authored

with Bev Burgess, a practitioner's guide

to account-based marketing, accelerating growth in strategic accounts.

Dave Munn is president and CEO of ITSMA, a research-based community for B2B marketing leaders that pioneered the account-based

marketing approach in the early 2000s. Prior to joining IT-SMA in 1995

...