#117 Rebranding, Fundraising, and the Success Behind Launching Myles Comfort Foods at Target with Myles Powell
The Startup CPG Podcast
Startup CPG
4.9 • 642 Ratings
🗓️ 5 December 2023
⏱️ 41 minutes
🧾️ Download transcript
Summary
This episode was sponsored by RangeMe. Go to rangeme.com/startupcpg
This episode was sponsored by Cin7. Go to cin7.com/startupcpg
In this episode of the Startup CPG podcast, Daniel Scharff sits down with Myles Powell, the founder of Myles Comfort Food. Myles Comfort Foods is a clean, premium comfort food brand elevating the landscape of frozen foods through the marriage of quality and clean convenience that the modern day consumer is seeking in grocery.
Join us as we dive into Myles' inspiring journey, exploring topics like rebranding, fundraising, and the strategies that led to the successful launch of Myles Comfort Foods on Target shelves.
Listen in as Myles’ share about:
-Rebranding
-Leveraging Data in your Brand Story
-Successful fundraising strategies
-Target Placements
-Leveraging Endorsements
-Gathering Organic Surveys
-Product Innovation and Feedback
-Seeking Support and Collaboration
Episode Links:
Myles Website
Myles on Instagram
Mentioned: NIQ’s Byzzer, Jenna Cameron
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- Episode music by Super Fantastics
RangeMe Links
Cin7 Links:
- Get a demo or claim your free 14 day trial of Cin7 inventory management software here
Transcript
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| 0:00.0 | We are supported by RangeMe. |
| 0:02.0 | As a startup brand owner, you're already wearing many hats. |
| 0:05.0 | Product developer, packaging designer, logistics expert, and customer service representative, just to name a few. |
| 0:12.0 | And if that wasn't enough, you still need to get your products in front of the right retail buyers. |
| 0:16.0 | That's where RangeMe comes in. |
| 0:18.0 | RangeMe empowers retail buyers to quickly and easily discover |
| 0:21.4 | innovative products like yours, providing brands with unparalleled visibility to these influential |
| 0:26.8 | buyers 24-7-365 while you're hard at work on all of your other tasks, even while you sleep. |
| 0:33.5 | And the best part, Range Me is integrated into the ECRM product offering, which complements Range Me's broad digital |
| 0:40.3 | reach with highly curated face-to-face meetings. |
| 0:43.3 | Together, they offer unmatched engagement opportunities for startup brands. |
| 0:48.3 | Join RangeMe today and watch your products take center stage. |
| 0:51.3 | It's free to set up a basic profile, and we have a special premium |
| 0:55.3 | subscription offer for startup CPG members that includes three ECRM face-to-face meetings with important |
| 1:02.0 | buyers. Visit rangeme.com backslash startup CPG to learn more. |
| 1:20.4 | Can you distribute your product and your local targets? |
| 1:24.9 | We'll onboard you and you just drive around Target and put your product on a shelf. |
| 1:31.7 | And it was the wildest thing because I would walk into a target with this little authorization letter and hand up to the manager and be like, I know this is weird, but I'm just going to put this on your shelf. So I did that for six weeks. And what that did |
| 1:38.5 | was give us sales data. It showed the target team that we could be there for them, right? And I was still working |
| 1:45.0 | a full-time job at the time. So this was like my morning and night gig. And like I said, did that for six weeks. They said, all right, we're kind of, we've caught back up. Our distributors are back up and running. Thank you. We're good now. We'll talk about this later. And then six months after that, then reached out and had you want to give you a business award for the following year. |
| 2:02.5 | So it was a weird entryway into Target. And then six months after that, they reached out, hey, we want to give you a business award for the following year. |
| 2:02.5 | So it was a weird entryway into Target, but we had to prove ourselves essentially. |
... |
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