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SaaS Interviews with CEOs, Startups, Founders

1157 From Artist to $200k MRR SaaS Company for Content Publishing

SaaS Interviews with CEOs, Startups, Founders

Nathan Latka

Ceo, Entrepreneurs, Founders, Software, Business, Entrepreneurship, Saas, Startups

4.6683 Ratings

🗓️ 24 September 2018

⏱️ 21 minutes

🧾️ Download transcript

Summary

Taj Forer is an experienced publisher, digital media executive, entrepreneur and artist. He currently serves as CEO of Fabl, the cloud-based publishing platform for content marketing, serving a global client base including CBS, Cond Nast, GE and Ducati, among others. Forer is Cofounder of Daylight, the celebrated international publisher of art books and is the author of two books of his own critically acclaimed art photography.

Transcript

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0:00.0

Stuff is never easy from Taj. He launched his company Fable back in 2013 after building his own

0:06.3

publishing arm, publishing books, staying in the creative space. He decided to jump into software.

0:10.6

They've since raised about a million bucks with a team of 22 in New York City and San Francisco

0:14.4

to help really enterprise clients do content at scale and really manage at scale, monetize

0:19.8

at scale. They've got 50 paying customers

0:21.5

doing around 200 grand per month right now on revenue. That's up 200% year over year.

0:26.5

This is the top entrepreneurs podcast where founders share how they started their companies

0:32.5

and got filthy rich or crash and burn. Each episode features revenue numbers, customer counts, and other

0:42.3

insider information that creates business news headlines. We went from a couple hundred thousand

0:48.9

dollars to $2.7 million. I had no money when I started the company. It was $160 million,

0:54.0

which is the size of any

0:55.0

IPOs. We're a bit strapped. We have like 22,000 customers. With over 5 million downloads in a very

1:03.5

short amount of time, major outlets like Inc are calling us the fastest growing business show on iTunes.

1:09.8

I'm your host, Nathan Latka, and here's today's

1:12.8

episode. Hello, everyone. My guest today is Taj 4. He's an experienced publisher, digital media

1:19.4

executive, entrepreneur, and artist. He currently serves as CEO of Fable, the cloud-based

1:23.6

publishing platform for content marketing, serving a global client base including CBS, Connie Nash, GE, and Dukati, among others. He's a co-founder of Daylight, the celebrated

1:32.4

international publisher of art books, and is the author of two books of his own critically

1:35.9

acclaimed art photography. Taj, are you ready to take us to the top?

1:40.0

Ready.

1:40.6

You're pretty creative dude, huh?

1:42.6

Well, I've come out of the creative dude, huh? Well, I don't know.

...

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