1155 How He's Used Stories to Build a $20m+ SaaS Platform for Scaling Content

SaaS Interviews with CEOs, Startups, Founders

Nathan Latka

Ceo, Entrepreneurs, Founders, Software, Business, Entrepreneurship, Saas, Startups

4.6 • 683 Ratings

🗓️ 22 September 2018

⏱️ 22 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Tom Gerace is the founder and CEO of Skyword, the leading content marketing technology and services company. Skyword liberates brands from ineffective marketing practices and inspires them to create deeper connections with their audiences through storytelling. With Robert McKee, award-winning story authority and best-selling author, Gerace leads Storynomics Seminars, which instruct senior executives and marketing professionals on how to apply storytelling structure to their business in order to drive revenue, margins, and brand loyalty. Prior to Skyword, Gerace founded Be Free, a publicly traded affiliate marketing platform and services company, which transformed online advertising from pay-per-view to pay-for-performance advertising. Early in his career, Gerace served as a senior business analyst at the Harvard Business School, where he wrote the first case studies on the emergence of the Internet in 1998.

Transcript

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0:00.0	built a very successful SaaS company with services layered on top of it called Skyword,
0:04.5	helping scale content marketing.
0:06.1	They just raised a bunch of money.
0:07.5	Past 20 million AR, they've teamed up with one of the greats.
0:10.4	Bob, I tried to mess with Bob, and he shot back.
0:12.4	You don't want to mess with Bob.
0:14.2	This is the top entrepreneurs podcast where founders share how they started their companies and got filthy rich or crash and burn.
0:25.2	Each episode features revenue numbers, customer counts, and other insider information that creates
0:32.0	business news headlines. We went from a couple of hundred thousand dollars to two point seven million. I had no money when I started the company.
0:39.3	It was a hundred and sixty million dollars, which is the size of any IPOs.
0:43.3	We're a bit strapped.
0:44.3	We have like 22,000 customers.
0:47.3	With over five million downloads in a very short amount of time,
0:52.3	major outlets like Inc are calling us the fastest growing business show on iTunes.
0:57.2	I'm your host, Nathan Latka, and here's today's episode.
1:01.9	Hello, everyone. My guests today are Tom and Bob. Let's start with Tom. He's the founder and CEO of a company called Skyward, the leading content marketing technology and
1:10.9	services company. The company liberates brands from ineffective marketing practices and
1:15.5	inspires them to create deeper connections with their audiences through storytelling. That's
1:20.2	where Bob comes in. Bob McGee is an award-winning story authority and best-selling author. Tom
1:26.1	then also leads storonomic seminars together. They instructs
1:30.5	senior executives and marketing professionals on how to apply storytelling structure to their
1:34.1	business in order to drive revenue margins and brand loyalty. Tom, Bob, are you guys ready
	...

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