B. Boulder. He's building in Lulity Rewards Program at Zinrelo.

Launched it many years ago back in 2009. He now has 30 people spread between California and

India. They have reached 500 customers, which is a nice milestone, each paying somewhere

between 1,500 and 2 grand per month. They're south of a million bucks in revenue per month

right now. But

stretch goal this year, maybe they pass that by the end of the year. Regardless, I love that

they're doing this with very little cash raise. Just two million cash raised, growing 50% year

over year, net negative revenue term between negative 5 and negative 10%. They're getting paid,

their payback period is incredible. Under six months, spending up to 12 grand to acquire these customers that stay with them for 36 months or

about 72 grand in lifetime value.

This is the top entrepreneurs podcast where founders share how they started their companies

and got filthy rich or crash and burn.

Each episode features revenue numbers, customer counts, and other insider information that creates business news headlines.

We went from a couple hundred thousand dollars to two point seven million. I had no money when I started the company.

It was a hundred and sixty million dollars, which is the size of any IPOs.

We're a bit strapped.

We have like 22,000 customers.

With over 5 million downloads in a very short amount of time,

major outlets like Inc are calling us the fastest growing business show on iTunes.

I'm your host, Nathan Latka,

and here's today's episode. Hello, everybody. My guest today is Jay Rwatt. He's a successful

serial entrepreneur and investor, advisor, and mentor to several startups. He's currently the

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