4.6 • 683 Ratings
🗓️ 20 September 2018
⏱️ 17 minutes
🧾️ Download transcript
Allen Bonde is VP of marketing at Repsly, and an advisor to several start-ups. He also held executive roles at Placester, OpenText, and KANA, and was co-founder at Offerpop (now Wyng). He has been a consultant at McKinsey and Yankee Group, and started his career as a data scientist. An avid speaker (on 4 continents) and writer, he blogs at Small Data Group.
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0:00.0 | Working with Repsley, founded in 2008 as a consultancy, really got going in 2013. |
0:04.7 | They're now helping over a thousand customers. These are field reps for CPG brands, |
0:09.1 | manage their day to days. They're going in, trying to hustle and sell into these retailers. |
0:12.9 | They have each customer paying about $350 a month, so they've passed $350,000 in monthly |
0:16.8 | recurring revenue or that nice $4 million A or R mark. That's up almost 100% year over year. |
0:23.0 | Their churn is about 1.5% a gross logo churn per month. They have net negative revenue |
0:27.6 | turn per month of 1.5, which is great. CACT to LTV, super healthy payback less than 12 months |
0:32.4 | with their team of 40 between Croatia and Boston. This is the top entrepreneurs podcast where founders share how they started their companies |
0:41.8 | and got filthy rich or crash and burn. |
0:47.0 | Each episode features revenue numbers, customer counts, and other insider information that |
0:53.5 | creates business news headlines. |
0:56.0 | We went from a couple hundred thousand dollars to two point seven million. |
1:00.0 | They had no money when I started the company. |
1:02.0 | It was a hundred and sixty million dollars, which is the size of any IPOs. |
1:05.0 | We're a bit strapped. |
1:06.0 | We have like 22,000 customers. |
1:10.0 | With over five million downloads in a very short amount of time, |
1:14.1 | major outlets like Inc are calling us the fastest growing business show on iTunes. |
1:19.1 | I'm your host, Nathan Latka, and here's today's episode. |
1:23.7 | Hello, everyone. |
1:24.6 | My guest today is Alan Bondi. |
1:26.5 | He's VP of Marketing at Repsley and an advisor to several |
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