1152: LUANN FEATURED: Part 2- LuAnn Joins John McClain on The McClain Method Podcast

A Well-Designed Business® | Interior Design Business Podcast

LuAnn Nigara

Business, Arts, Design

4.9 • 810 Ratings

🗓️ 26 December 2025

⏱️ 53 minutes

🔗️ Recording | iTunes | RSS

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Summary

Today With LuAnn Nigara on The McClain Method Podcast with John McClain: Today I am excited to share Part Two of my conversation on John McClain’s podcast, The McClain Method. If Part One was about the journey, this episode is about the work. John and I dig into what actually makes a design business sustainable: mindset, pricing, branding, and the confidence to stand fully in your value. We talk candidly about what it means to be unapologetically yourself as a business owner, why professional guidance matters, and how clarity changes everything from your pricing to your client relationships. We also address the real-world challenges designers face every day: client objections, pricing conversations, markup debates, budget boundaries, and how to communicate value without overexplaining or apologizing. This is about learning to lead the process instead of reacting to it. If you’ve ever struggled with pricing confidence, client pushback, or feeling like you need to justify your expertise, this conversation will meet you exactly where you are and help you see what’s possible when your systems, mindset, and messaging are aligned. In this episode, we cover: Branding yourself with confidence and credibility The mindset shifts required for pricing growth Why transparency and communication matter in pricing Establishing systems, processes, and boundaries How to clearly communicate value to the right clients This episode is packed with practical advice and perspective to help you elevate not just your business, but how you show up inside it. More About John McClain: ⁠The McClain Method Podcast⁠ ⁠Website⁠ ⁠Instagram⁠ What’s new with LuAnn Nigara: ⁠The Power Talk Friday Tour⁠ ⁠Watch the Docuseries!⁠ ⁠https://www.luannnigara.com/cob⁠ Get The Goodies! For checklists, resources, and extra goodies from A Well-Designed Business sign up for free ⁠here⁠. To Get on LuAnn’s Email List, text the word designbiz to 444999! Purchase LuAnn’s Books Here: Book 1: ⁠The Making of A Well – Designed Business: Turn Inspiration into Action⁠ Audiobook: ⁠The Making of A Well – Designed Business: Turn Inspiration into Action⁠ Book 2: ⁠A Well-Designed Business – The Power Talk Friday Experts⁠ Book 3: ⁠A Well-Designed Business – The Power Talk Friday Experts Volume 2⁠ Connect with LuAnn Nigara: LuAnn’s ⁠Website⁠ LuAnn’s ⁠Blog⁠ ⁠Power Talk Friday⁠ Like Us: ⁠Facebook⁠ | Tweet Us: ⁠Twitter⁠ | Follow Us: ⁠Instagram⁠ | Listen Here: ⁠Podcast⁠

Transcript

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0:00.0	If you've been listening to this podcast for a while, you know that over the last several years,
0:05.0	we have learned with absolute certainty that the spaces that you design shape how people live,
0:12.1	not just interact in their space, but live in their bodies, their minds, their hearts, their soul,
0:17.5	right? And the future of design is so much more than simply the aesthetics. And that's why I
0:23.6	want to tell you about the design hounds living well retreat. It's happening this February 19th through
0:28.9	22nd in Sarasota, Florida. That's 2026. This is not a trend workshop. It's not a quick getaway,
0:36.6	although it's kind of, is, right? But what it really is is a a trend workshop. It's not a quick getaway, although it's kind of, is, right?
0:39.1	But what it really is is a thoughtful, forward-looking retreat for designers who want to explore
0:45.1	wellness, longevity, technology, and how the homes you design will and do support the people
0:52.5	who live them over time, over decades, right?
0:56.1	It's also time for you during this weekend to slow down, to think clearly, to reconnect
1:02.8	with why you choose to do this work in the first place.
1:06.4	This retreat immediately chases KBIS.
1:09.9	So I'm going to be in Florida for KBIS, and then I am going to get on this design
1:14.8	hounds buzz in Orlando and make my way down to Sarasota with the design hounds group.
1:21.3	So if you also know the future of our industry is about designing with intention and impact.
1:28.1	This retreat is worth your attention.
1:30.5	You can reserve your seat by going to designhounds.com forward slash event.
1:36.8	All right.
1:37.2	That's designhounds.com forward slash event.
1:40.8	The link will also be in the show notes.
1:42.6	And when you check out, use the code
	...

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