I believe we all have the potential to be remarkably creative. It's just we've got to open our eyes and pay attention and start thinking in different ways.

We can figure out the stuff that matters most if we have the right mindset, that we don't

have to know everything, that we should just get started.

That's Alan Gregorman.

He's an internationally renowned authority on business strategy, innovation, and hidden

potential who has been called one of the most original thinkers in business today and the Robin Williams

of business consulting. His new book, The Wisdom of Ignorance, Why Not Knowing Can Be the key to

innovation in an uncertain world, shares how not knowing can become one of the biggest drivers

of innovation. So you'll learn one, how to challenge assumptions that are keeping you stuck.

Two, why not knowing can often lead to better solutions and six ways to unlock ignorance as a superpower.

And you want a summary right up of the actionable wisdom that Alan shares.

I recommend you sign up for the free Gold Nugget email newsletter, which you can find at

awesome at your job.com. I'm Pete McItis. This is How to Be Awesome at Your Job. And now

here's Alan. Alan, welcome. Greetings. Delighted to be here. Well, I am a plenty ignorant person, so I'm excited to hear about how that could actually be a force for wisdom.

Could you kick us off with a particularly surprising and fascinating discovery you've made as you were putting together your book, The Wisdom of Ignorance?

Sure.

No, so I'm really keen on the idea that all of us have the ability

to innovate consistently, but we're going to do it by paying attention and taking a fresh

look at the things that matter most. And so the world around me is such a fertile ground for

innovation. So let's start with a simple story I love to tell.

And that's 1941, a guy named George de Mestral walking through the Alps with his dog.

So George is walking with his dog and he notices his dog is covered with burs. All of us have

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