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SaaS Interviews with CEOs, Startups, Founders

1149 My investors kicked me out of my company, now personality tool at $1m+ ARR

SaaS Interviews with CEOs, Startups, Founders

Nathan Latka

Ceo, Entrepreneurs, Founders, Software, Business, Entrepreneurship, Saas, Startups

4.6683 Ratings

🗓️ 16 September 2018

⏱️ 25 minutes

🧾️ Download transcript

Summary

Founder of Crystal for the past 3 1/2 years. Started multiple businesses before then, including an event software company (Attend.com), a pizza box advertising agency, and a bed bug extermination company. Private pilot, songwriter, runner, and local diner regular.

Transcript

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0:00.0

understanding more clearly what it means to be fulfilled for him personally and what happiness

0:04.1

looked like. He got kind of booted out of his first company doing about a million bucks a year

0:08.5

in revenue there from his investors, then started flowing with Crystal in 2014 officially launched.

0:12.9

It has now raised $7 million serving well north of 2,000 logos, 3 to 4,000 seats paying

0:19.1

30 bucks a month. They're flirting with the $100,000

0:22.5

in monthly recurring revenue mark, up about, you know, call it 80, 90% year over year.

0:27.3

Turn was really bad at 7% net MRR turn per month. That's down to about 3.5 now as their new

0:31.6

cohort is performing really, really well after some product changes. They've got a team in 12

0:35.9

in Nashville, again, building Crystal,

0:38.1

really helping people try and understand each other's personality so that everyone can work

0:42.2

better with everybody else. This is the top entrepreneurs podcast where founders share how they

0:49.0

started their companies and got filthy rich or crash and burn.

0:55.4

Each episode features revenue numbers, customer counts, and other insider information

1:01.1

that creates business news headlines.

1:04.8

We went from a couple hundred thousand dollars to $2.7 million.

1:08.0

I had no money when I started the company.

1:10.0

It was $160 million, which is the size of any IPOs.

1:13.3

We're a bit strapped.

1:14.3

We have like 22,000 customers.

1:18.2

With over 5 million downloads in a very short amount of time,

1:22.4

major outlets like Inc are calling us the fastest growing business show on iTunes.

1:27.4

I'm your host, Nathan Latka,

...

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