114. Everything You Need To Know About Funding Your Business + How/Why Lara Hodgson Raised $9.5 Million For Now®️

Cubicle to CEO

Ellen Yin

Business, Marketing, Entrepreneurship

5.0 • 580 Ratings

🗓️ 1 November 2021

⏱️ 47 minutes

🔗️ Recording | iTunes | RSS

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Summary

If you’re sick of chasing late invoices, you’re going to love today’s episode. Lara Hodgson is the President and CEO of Now®️, an innovative company she co-founded with Stacey Abrams. Now®️ is the first payment solution that allows B2B companies to get paid immediately while enabling a businesses’ customers to pay later. She serves as an Entrepreneur in Residence at Harvard Business School and is an internationally recognized speaker, leading seminars on creativity, innovation and access to capital. Lara takes us behind the scenes in the pitch room to demystify how Now®️ raised $9.5 million in funding so even those without a finance background can clearly understand. I know many of you listening to this podcast may not need or want to go the path of getting investors or raising venture capital, which is why you’ll appreciate Lara’s practical approach to how to evaluate when you actually need money, how much to ask for, ways to get it, and how to prioritize where to spend it in your business. Whether you’re a freelancer scaling to six figures or have aspirations to build the next unicorn company with a billion dollar valuation, this conversation is a must listen if you want to leverage money as a tool for business growth. Connect with Lara: nowcorp.com If you mention code “C2C” in the "How Did You Hear About Us?" field, Now®️ will discount your membership $250! Now®️ LinkedIn: https://www.linkedin.com/company/nowaccount/ @NOWaccountLara: https://twitter.com/NOWaccountLara?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor Listener of the Week: Kristin of @districtbrandbar - https://instagram.com/districtbrandbar If you enjoyed today's episode, please: Join our referral rewards program by signing up for our text notifications at ellenyin.com/superfan , and share your custom referral link with your biz besties to get them to sign up too! Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so I can repost you. Leave a positive review on Apple Podcasts Subscribe for new episodes every Monday Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0	You're listening to the Keep Acolda CEO podcast, episode 114. If you're sick of chasing late invoices,
0:06.4	you're going to love today's episode. Lara Hudson is a president and CEO of Now, an innovative
0:12.2	company she co-founded with Stacey Abrams. Now is the first payment solution that allows
0:17.4	B2B companies to get paid immediately while enabling a business's customers to pay later.
0:24.1	She serves as an entrepreneur in residence at Harvard Business School and is an internationally recognized speaker,
0:30.6	leading seminars on creativity, innovation, and access to capital.
0:34.9	Laura takes us behind the scenes in the pitch room to demystify how now raised
0:39.5	$9.5 million in funding, so even those without a finance background can clearly understand.
0:46.5	I know many of you listening to this podcast may not need or want to go down the path of getting
0:51.3	investors or raising venture capital, which is why you'll
0:54.6	still appreciate Laura's practical approach to how to evaluate when you actually need money,
1:00.0	how much to ask for, ways to get it, and how to prioritize where to spend it in your business.
1:06.3	Whether you're a freelancer, scaling to six figures figures or have aspirations to build the next
1:11.0	unicorn company with a billion dollar valuation. This conversation is a must listen if you
1:16.3	want to leverage money as a tool for business growth. Welcome to the Cubicle to CEO podcast. I'm your host of marketing minimalist, Ellen Yin. I'm a first-generation Asian-American founder who profitably grew my business to $1 million by age 26 with no funding or debt. Now I'm on a mission to share what I've learned to help you scale your own impact
1:45.3	and income. Whether you're trying to escape an actual cubicle or breaking out of a figurative box
1:50.9	that has kept you stuck, we're giving you access to the best and brightest minds in business
1:55.3	on our show every Monday. Listen in as these leaders impart their wisdom, inspiration, and encouragement to empower
2:02.4	you to become the CEO of your dream business and life.
2:12.9	All right, we have a very special guest on our show today. Welcome, Laura. We're so happy to have you.
2:18.8	Thank you for having me. Okay, so we always start these conversations by getting to know your
2:25.0	cubicle to CEO's story. So I don't know if you want to take us all the way back to your very first
	...

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