115. Ali Kaminetsky Created An Ambassador Program That Drives 25% Of Modern Picnic’s Annual Sales - Without Paying Commission!

Cubicle to CEO

Ellen Yin

Business, Marketing, Entrepreneurship

5.0 • 580 Ratings

🗓️ 8 November 2021

⏱️ 46 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

I may as well have named this episode “How To Run A World Class Ambassador Program” because today’s guest basically gives you the blueprint to create a successful ambassador program people are clamoring to sign up for. Ali Kaminetsky graduated college in 2016 and moved to New York to start her job in retail, but quickly had a product idea she couldn’t shake. While “googling” for a lunchbox she could use to bring her daily lunches to work, she realized there were options for little kids and for men, but nothing for women who wanted to look and feel their best. It was clear that the traditional lunchbox needed a makeover, and from there, Modern Picnic was born in 2019! Since then, Modern Picnic - dubbed “not your average lunchbox” - has created impactful partnerships with brands like American Express and Martha Stuart, and been featured in huge publications like Vogue, The New York Times, The Today Show, and Harpers Bazaar. Today, Ali is breaking down the case study of how she and her team grew their ambassador program to 600 women who are responsible for 25% of Modern Picnic’s annual revenue - without paying a single cent in commission. Yup, this ambassador program breaks all the status quos. Get the secret sauce on how you can get hundreds of people to authentically share your brand and drive sales, without relying on money as the motivator. And a special gift just for our listeners: if you want to upgrade your lunchbox to a sleek and chic tote you’ll actually want to show off, browse the collection at modernpicnic.com and use the code CEO to save 10% on your purchase! Connect with Ali: www.modernpicnic.com Use code 'CEO' for 10% off! IG: @modernpicnic IG: @alikaminetsky If you enjoyed today's episode, please: Join our referral rewards program by signing up for our text notifications at ellenyin.com/superfan , and share your custom referral link with your biz besties to get them to sign up too! Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so I can repost you. Leave a positive review on Apple Podcasts Subscribe for new episodes every Monday Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

Click on a timestamp to play from that location

0:00.0	Introducing Wondersweet from bluehost.com, the tool that makes WordPress wonderful for everyone.
0:06.8	Website creation is hard, but now with Bluehost, you can answer a few simple questions about your business and goals,
0:13.4	and the Wondersweet tools will automatically lay out your WordPress website or store in minutes.
0:19.5	Seriously. From there, you can customize your design,
0:23.0	pick your brand colors, and add blocks, no custom theme or coding required. You'll get content
0:28.9	suggestions that you can keep or revise, and with Yost SEO built-in, we automatically help you
0:35.3	get found in search engines.
0:42.3	From step-by-step guidance to suggested plugins to an AI-powered helpbot,
0:46.1	our built-in tools make WordPress wonderful for everyone.
0:50.9	Whether you're a beginner or a pro, you can join over 2 million Bluehost users.
0:59.9	Go to bluehost.com slash wonder suite. That's bluehost.com slash wonder suite.
1:06.8	You're listening to the CUPACO CEO podcast, episode 115. I may as well have named this episode how to run a world-class ambassador program because today's guest basically gives you the
1:11.6	blueprint to create a successful ambassador program people are clamoring to sign up for.
1:17.0	Ali Kamenetsky graduated college in 2016 and moved to New York to start her job in retail,
1:22.5	but quickly had a product idea she couldn't shake. While Googling for a lunchbox she could
1:26.6	use to bring her daily
1:27.5	lunches to work, she realized there were options for little kids and for men, but nothing for women
1:32.4	who wanted to look and feel their best. It was clear that the traditional lunchbox desperately
1:37.1	needed a makeover, and from there, Modern Picnic was born in 2019. Since then, Modern Picnic,
1:43.8	dubbed Not Your Average Lunchbox,
1:46.0	has created impactful partnerships with brands like American Express and Martha Stewart,
1:50.9	and has been featured in huge publications like Vogue, The New York Times, The Today Show,
	...

Please login to see the full transcript.

Previous episode | Next episode

Disclaimer: The podcast and artwork embedded on this page are from Ellen Yin, and are the property of its owner and not affiliated with or endorsed by Tapesearch.

Generated transcripts are the property of Ellen Yin and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.