The following teaser is pulled from Revenue Report files, an audio archive of five years of Cubicle to CEO's quarterly revenue reports from 2020 through 2024. Each episode breaks down our company's profit and loss numbers, along with the context, decisions, and lessons from that quarter. Full episodes can be found at cubicle to CEO.co slash revenue report.

Hey everyone, I'm your host, Ellen Yin.

Welcome back to our show.

I am so excited to share another quarterly income report with you all today. First thing, quarter three is July,

August, September 2021, right? So kind of the bulk of summer and then the very beginning of fall.

And the total revenue for quarter three, let's just start there, was $132,365. Now, even though I'm really

proud of the revenue that we've created over the last 90 days, this number is by no means

a linear progression of growth, right? In fact, the previous quarter, if I'm remembering correctly,

we actually made more money. And then in quarter one, 2021, which was our most successful

quarter ever from a revenue perspective, not necessarily from a profit perspective. But

if you're just looking at top line revenue, if anything,

each quarter over this last year, we've actually decreased our revenue. So you might be thinking,

what the heck has gone wrong, right? Or like, what is happening that is causing this trend

downwards instead of upwards or at the very least a plateau? And so there's a lot of things. There's a lot of

factors that are affecting this. And in my opinion, they're all good changes. So I will share

that more in depth than just a moment. Outside of quarter one, most of this year,

labor has definitely been a bigger spend category

or a bigger expense category in my business than advertising.

And for me, it's definitely something new because that means, you know, that my business

is more dependent on really the people who are helping to run it.

I think that's a cool thing, though, because I love this idea that this business that I created,

you know, not really with the intention when I first started of having it impact someone else's livelihood or career beyond my own,

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