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The Futur with Chris Do

114 - Beats, Marketing, and Chillhop Music — with Bas van Leeuwen

The Futur with Chris Do

The Futur

Design, Self-improvement, Education, Business, Marketing, Arts

5976 Ratings

🗓️ 30 December 2020

⏱️ 72 minutes

🧾️ Download transcript

Summary

Streaming great music is easy to come by these days. You can search for almost any artist you want on Spotify or Apple Music and listen to them in a few seconds. The Beatles, Metallica and even Tool all have their discography up in the proverbial cloud. But there’s one place online that’s home to a unique genre of music. Music that’s streaming all day, every day. Whether you're listening or not. Chillhop Music is a music label based out of Rotterdam. They work with artists who primarily make relaxing beats and music to help you, well, chill. They stream this wonderful and mellow music 24/7 on YouTube. And over the years, have amassed over three million subs. In today's episode, we talk with the man behind the music label: Bas van Leeuwen. Bas majored in international business, but is slowly and deliberately finding his way back to creativity. He and Chris talk about where Chillhop came from, how they work with artists and, of course, the business behind it all. Learn more about your ad choices. Visit podcastchoices.com/adchoices

Transcript

Click on a timestamp to play from that location

0:00.0

I really think the creative side is the most important for us and I think that's you know the foundation and the marketing and the business side around it is like a multiplier of that creative science. The Welcome to the future podcast, a show that explores the interesting overlap between

0:40.4

creativity, business, and personal development.

0:44.0

I'm Greg Gunn.

0:45.7

Streaming great music is easy to come by these days.

0:49.7

You can search for almost any artist you want,

0:52.1

on Spotify or Apple Music and then be

0:54.6

listening to them in a few seconds. I mean even the band Tool finally put their

0:59.1

discography up in the proverbial cloud. But there's one place online that's home to a unique genre of music, music that's

1:07.4

streaming all day and every day, whether you're listening or not.

1:12.2

And coincidentally, I'm listening to it right now

1:14.7

while I write this intro.

1:18.0

Chill Hop music is a music label based out of Rotterdam.

1:21.6

They work with artists who primarily make relaxing beats and music to help you, well, chill. And they stream this wonderful in MeloMusic 24-7 on YouTube. And over the the years have amassed over 3 million subs. In today's

1:36.6

episode we talk with the man behind the music, a man that majored in

1:40.4

international business but is slowly and deliberately finding his way back to creativity.

1:47.0

He and Chris talk about where Chill Hop came from, how they work with artists, and, be business behind it all. So kick back, relax, and please enjoy our conversation with Basp and Lioi.

2:01.0

I'm fascinated by creative people who found a way to build a business around what they love.

2:07.0

And your story is kind of a little different than most of our guests that we have on our show.

2:11.0

So for those people who don't know who you are can you

2:14.0

introduce yourself give us that 15 second bio if you will. My name is

2:19.2

Bosphalewa. I run a music label called Chill Hop Music. Yeah, I'm from the Netherlands and been doing

2:28.7

this for seven, eight years now. And so from what I understand you're a business guy who actually has a degree in international

...

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