112. The Exact Video Ad Strategies Harmon Brothers Used To Grow Lume’s Sales From $1.5 Million to $23 Million In One Year
Cubicle to CEO
Ellen Yin
5.0 • 580 Ratings
🗓️ 18 October 2021
⏱️ 52 minutes
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| 0:00.0 | You're listening to the Keep a Cold of CEO podcast, episode 112. Even if you don't know him by name yet, |
| 0:06.1 | you've seen and know his work. Today's guest is the CEO of Harmon Brothers, the ads agency |
| 0:11.8 | behind the most viral video ads in internet history, responsible for turning brands like |
| 0:16.6 | poopery, loomy, squatty potty, aura brush, and purple mattress into household names. |
| 0:22.8 | Harmon Brothers has collectively driven more than one billion views and over $300 million |
| 0:27.9 | in sales through its groundbreaking social media ads. A man of constant reinvention, |
| 0:33.8 | Benton's journey to becoming CEO is unconventional and full of surprises. Now, I won't give |
| 0:38.5 | away the details of his story here in the intro, but what you can look forward to is Benton's |
| 0:43.4 | highly applicable insights as he takes us behind the scenes on the specific ad strategies that |
| 0:48.7 | grew their client, Loomi, from $1.5 million in sales to grossing $23 million in just one year. You may not grow by over |
| 0:59.3 | 1,000 percent revenue in just one year, but you too can turn poop to gold, the title of their |
| 1:05.3 | popular book and podcast when you implement the gold bend and reveals in our conversation today. |
| 1:18.1 | Music when you implement the gold bend and reveals in our conversation today. Welcome to the Kewicle to CEO podcast. I'm your host of marketing minimalist, Ellen. I'm a first |
| 1:24.4 | generation Asian American founder who profitably grew my business to $1 million by age 26 with no funding or debt. |
| 1:32.3 | Now I'm on a mission to share what I've learned to help you scale your own impact and income. |
| 1:38.1 | Whether you're trying to escape an actual cubicle or breaking out of a figurative box that has kept you stuck, |
| 1:43.5 | we're giving you access |
| 1:44.7 | to the best and brightest minds in business on our show every Monday. Listen in as these leaders |
| 1:50.2 | impart their wisdom, inspiration, and encouragement to empower you to become the CEO of your |
| 1:56.1 | dream business and life. |
| 2:09.0 | All right, everyone, we have a very special guest on the show today, someone whose work I've admired for years. |
| 2:11.1 | You may not know him by face and name, but he is part of the mastermind team behind |
... |
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