This is Mark Schaefer, author of known, the handbook for building and unleashing your personal

brand in the digital age, and you are listening to the Marketing Book Podcast.

Welcome to the Marketing Book Podcast,

helping you keep up with the smartest thinking

in the quickly changing field of modern marketing.

And now here's your host. quickly changing field of modern marketing.

And now here's your host, Douglas Burdett.

Hello, thanks for joining me on the marketing book podcast, which is named by LinkedIn

as one of 10 podcasts that will make you a better marketer. My goal for this

podcast is to help you discover new ideas about what's actually working in

modern marketing and sales. And don't worry about taking notes you can find links

to everything discussed in this episode's show notes at marketingbook

podcast.com. Also if you're listening to the show right now and you're not driving

or operating dangerous machinery, please hop on Twitter and tell us where in the world

you're listening from.

My Twitter handle is Marketing Book.

Today we welcome Mark Schaefer back to the Marketing Book Podcast.

We're going to talk about his new book, Known,

the Handbook for Building and Unleashing

your personal brand in the digital age.

Now, before I tell you the listener about Mark Schaefer,

you need to know that he is supremely uncomfortable hearing his own introduction.

...