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The Startup CPG Podcast

#113 Brewing Crooked Owl Hard Tepache with Founders Cam & Dave Bailey

The Startup CPG Podcast

Startup CPG

Startup, Food, Business, Beverage, Cpg, Entrepreneurship

4.9642 Ratings

🗓️ 7 November 2023

⏱️ 39 minutes

🧾️ Download transcript

Summary

This episode was sponsored by RangeMe. Go to rangeme.com/startupcpg
This episode was sponsored by Floret. Go to tryfloret.com/startupcpg
This episode was sponsored by Cin7. Go to cin7.com/startupcpg


Today I’m excited to feature another of the backpack brand winners from Startup CPG’s Mic Drop party at Expo East: Crooked Owl! Crooked Owl is the first probiotic, shelf stable, 5% ABV tepache brand on the market. They are also a member of 1% for the Planet. Through this partnership, they contribute one percent of profits to support underserved communities and sustainable agriculture practices in Mexico. We’re joined today by founders Cam Bailey & Dave Bailey. Mic Drop attendees loved Crooked Owl’s products, so I’m excited for you to learn more.

Listen in as Cam & Dave share about:

  • How they got started brewing tepache
  • Their branding process
  • Tips for navigating the highly regulated alcohol industry
  • Their Mic Drop / Expo East experience
  • And more!

Episode Links:

Show Links:

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  • Follow @startupcpg
  • Visit host Jessi Freitag's Linkedin or website
  • Questions or comments about the episode? Email Jessi at podcast@startupcpg.com
  • Episode music by Super Fantastics

RangeMe Links

  • RangeMe website
  • Listen to our episode (#108) with RangeMe founder, Nicky Jackson here

Floret Links:

  • Sign up here for a free 2023 deductions audit

Cin7 Links:

  • Get a demo or claim your free 14 day trial of Cin7 inventory management software here

Transcript

Click on a timestamp to play from that location

0:00.0

As a startup brand owner, you're already wearing mini hats, product developer, packaging designer,

0:05.0

logistics expert, and customer service representative, just to name a few.

0:08.8

And if that wasn't enough, you still need to get your products in front of the right retail

0:12.6

buyers.

0:13.4

That's where RangeMe comes in.

0:15.2

RangeMe empowers retail buyers to quickly and easily discover innovative products like

0:19.8

yours, providing brands with

0:21.4

unparalleled visibility to these influential buyers 24-7-365, while you are hard at work on all your

0:28.2

other tasks, even while you sleep. And the best part, RangeMe is integrated into the ECRM product

0:34.1

offering, which complements Range Me's broad digital reach with highly curated

0:38.7

face-to-face meetings.

0:40.4

Together they offer unmatched engagement opportunities for startup brands.

0:44.8

Join RangeMe today and watch your products take center stage.

0:48.2

It's free to set up a basic profile, and we have a special premium subscription offer for

0:53.1

startup CPG members that includes three

0:55.6

ECRM face-to-face meetings with buyers. Visit rangeme.com slash startup CPG to learn more.

1:04.5

That's range me.com slash startup CPG. Tired of getting crushed by chargebacks each time your brand sells product.

1:13.3

From dealing with hundreds of forums that all look different to fighting tooth and nail to get

1:17.6

repays, managing deductions is tough work. And you're almost certainly leaving money on the table.

1:23.7

Fortunately, there's a solution. Florette was built to help brands like yours.

1:28.4

With Florett's software platform, you can automate your deductions workflow,

1:32.4

get insight into your trade spend, and even have your deductions disputed for you.

...

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