#112 Naturally Nourishing Treats for Hormonal Balance with Gita Vellanki, Founder of Neeshi
The Startup CPG Podcast
Startup CPG
4.9 • 642 Ratings
🗓️ 31 October 2023
⏱️ 38 minutes
🧾️ Download transcript
Summary
This episode was sponsored by RangeMe. Go to rangeme.com/startupcpg
Today I’m excited to feature one of the backpack brand winners from Startup CPG’s Mic Drop party at Expo East: Neeshi! Neeshi makes naturally nourishing and hormone balancing treats for menstruation through menopause. We’re joined today by founder Gita Vellanki. The Startup CPG team loves Neeshi’s products and so did Mic Drop attendees, so I can’t wait for you to learn more.
Listen in as Gita shares about:
- How Neeshi got started from branding to packaging to recipes to how Neeshi’s products have helped her and her family and now so many others
- Her experience with SKU
- Starting in retail with Celery Retail
- How she’s grown Neeshi’s subscribers
- What’s next for Neeshi
- And more!
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- Episode music by Super Fantastics
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Transcript
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| 0:00.0 | As a startup brand owner, you're already wearing mini hats, product developer, packaging designer, |
| 0:05.0 | logistics expert, and customer service representative, just to name a few. |
| 0:08.8 | And if that wasn't enough, you still need to get your products in front of the right retail |
| 0:12.6 | buyers. |
| 0:13.4 | That's where RangeMe comes in. |
| 0:15.2 | RangeMe empowers retail buyers to quickly and easily discover innovative products like |
| 0:19.8 | yours, providing brands with |
| 0:21.4 | unparalleled visibility to these influential buyers 24-7-365, while you are hard at work on all your |
| 0:28.2 | other tasks, even while you sleep. And the best part, RangeMe is integrated into the ECRM product |
| 0:34.1 | offering, which complements Range Me's broad digital reach with highly curated |
| 0:38.7 | face-to-face meetings. |
| 0:40.4 | Together they offer unmatched engagement opportunities for startup brands. |
| 0:44.8 | Join RangeMe today and watch your products take center stage. |
| 0:48.2 | It's free to set up a basic profile, and we have a special premium subscription offer for |
| 0:53.1 | startup CPG members that includes three |
| 0:55.6 | ECRM face-to-face meetings with buyers. Visit rangeme.com slash startup CPG to learn more. |
| 1:04.5 | That's range me.com slash startup CPG. |
| 1:12.6 | I mean, for me with Nishi, I think a lot of it is that end goal of impacting people's lives |
| 1:17.8 | in a better way, whether it's 100 people or 10 million people. |
| 1:22.2 | If we're able to give them a week back of every month where they're not suffering, I think |
| 1:27.2 | a lot of these hard decisions become a lot easier. |
| 1:30.3 | Welcome to the Startup CPG podcast. |
... |
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