#114 Driving Trial at Retail with Digital Rebates + Key Insights on Latest Natural Shopper Trends with Social Nature
The Startup CPG Podcast
Startup CPG
4.9 • 642 Ratings
🗓️ 14 November 2023
⏱️ 44 minutes
🧾️ Download transcript
Summary
This episode was sponsored by RangeMe. Go to rangeme.com/startupcpg
This episode was sponsored by Floret. Go to tryfloret.com/startupcpg
This episode was sponsored by Cin7. Go to cin7.com/startupcpg
I’m so excited to have our friends at Social Nature back on the show! Today we get to chat with Annalea Krebs, founder and CEO of Social Nature, an all-in-one shopper marketing platform powered by 1 million natural shoppers. Because Social Nature has access to so much great data about natural shoppers, we’ve learned a ton here on the show from them about key trends in natural shopping and who the modern wellness consumer is. I’ve linked in the show notes our other episodes with Social Nature because they are jam packed with knowledge and always very popular. I’m really excited today to explore Social Nature’s new rebate program and what that means for brands driving trial at specific retailers, and I asked Annalea to come with updates on key trends they are seeing in their community, which are really fascinating.
Listen in as Annalea shares about:
- Current top health goals for shoppers
- Trends on where people are shopping from, including the breakdown on large scale retailers and natural retailers
- Top product attributes shoppers are looking for
- Social Nature’s recent B-corp certification and what that means
- Social Nature’s new rebate model and how it helps brands drive trial at retail faster and with more data
- Tips for making the most out of an in-store marketing campaign
- And more!
Social Nature is a proud sponsor of Startup CPG.
Episode Links:
- Social Nature website
- Annalea’s LinkedIn
- Join the Social Nature community as a consumer here
- As a CPG Brand, learn more about Social Nature’s programs here or contact their team at marketing@socialnature.com
- Mentions: Olipop, GoPuff, NotCo NotMilk, Primal Kitchen
- Learn from & get to know the Social Nature team:
- Episode #87 How Natural Shoppers are Responding to Inflation with Social Nature's Jessica Malach
- Episode #50 The Data Behind the Modern Wellness Consumer with Social Nature's Jessica Malach
- Overview of Digital Sampling with Social Nature founder Annalea Krebs
- Episodes that mention Social Nature campaigns:
- Episode #66 Sharing is Caring: How Alison Cayne & Haven's Kitchen share cooking confidence and industry knowledge (Social Nature discussed at 41:15)
- Episode #86 From Target Buyer to Nationally Launching Upcycled Pet Brand Shameless Pets with James Bello (Social Nature discussed at 37:33)
Show Links:
- Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top)
- Join the Startup CPG Slack community (15K+ members and growing!)
- Follow @startupcpg
- Visit host Jessi Freitag's Linkedin or website
- Questions or comments about the episode? Email Jessi at podcast@startupcpg.com
- Episode music by Super Fantastics
RangeMe Links
Floret Links:
- Sign up here for a free 2023 deductions audit
Cin7 Links:
- Get a demo or claim your free 14 day trial of Cin7 inventory management software here
Transcript
Click on a timestamp to play from that location
| 0:00.0 | As a startup brand owner, you're already wearing mini hats, product developer, packaging designer, |
| 0:05.0 | logistics expert, and customer service representative, just to name a few. |
| 0:08.8 | And if that wasn't enough, you still need to get your products in front of the right retail |
| 0:12.6 | buyers. |
| 0:13.4 | That's where RangeMe comes in. |
| 0:15.2 | RangeMe empowers retail buyers to quickly and easily discover innovative products like |
| 0:19.8 | yours, providing brands with |
| 0:21.4 | unparalleled visibility to these influential buyers 24-7-365, while you are hard at work on all your |
| 0:28.2 | other tasks, even while you sleep. And the best part, RangeMe is integrated into the ECRM product |
| 0:34.1 | offering, which complements Range Me's broad digital reach with highly curated |
| 0:38.7 | face-to-face meetings. |
| 0:40.4 | Together they offer unmatched engagement opportunities for startup brands. |
| 0:44.8 | Join RangeMe today and watch your products take center stage. |
| 0:48.2 | It's free to set up a basic profile, and we have a special premium subscription offer for |
| 0:53.1 | startup CPG members that includes three |
| 0:55.6 | ECRM face-to-face meetings with buyers. Visit rangeme.com slash startup CPG to learn more. |
| 1:04.5 | That's range me.com slash startup CPG. Tired of getting crushed by chargebacks each time your brand sells product. |
| 1:13.3 | From dealing with hundreds of forums that all look different to fighting tooth and nail to get |
| 1:17.6 | repays, managing deductions is tough work. And you're almost certainly leaving money on the table. |
| 1:23.7 | Fortunately, there's a solution. Florette was built to help brands like yours. |
| 1:28.4 | With Florett's software platform, you can automate your deductions workflow, |
| 1:32.4 | get insight into your trade spend, and even have your deductions disputed for you. |
... |
Please login to see the full transcript.
Disclaimer: The podcast and artwork embedded on this page are from Startup CPG, and are the property of its owner and not affiliated with or endorsed by Tapesearch.
Generated transcripts are the property of Startup CPG and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.
Copyright © Tapesearch 2026.