1127: Sponsored Show: Dezign Assist: The Smartest Way to Buy Back Time in Your Interior Design Firm

A Well-Designed Business® | Interior Design Business Podcast

LuAnn Nigara

Business, Design, Arts

4.8 • 786 Ratings

🗓️ 30 September 2025

⏱️ 61 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Today with Reed Humphrey of Dezign Assist Is your team maxed out, or are you stuck doing $10-an-hour tasks when you should be focused on leading your business? In today’s sponsored episode, I’m talking with Reed Humphrey, CEO of Alder & Tweed Interior Design and founder of Dezign Assist, a remote staffing company built specifically for interior designers. Reed created Dezign Assist after solving a bottleneck in his own firm. When his team couldn’t keep up with project demands, he built a scalable system using experienced remote designers. The result? More capacity, less burnout, and happier clients. If you’re a larger firm looking to support your in-house team or a solo designer ready to stop doing it all yourself, this episode will challenge how you think about delegation and show you how to buy back your time without sacrificing quality. What’s new with Reed Humphrey Website Instagram Book A Discovery Call! What’s new with LuAnn Nigara ⁠The Power Talk Friday Tour⁠ ⁠Watch the Docuseries!⁠ ⁠https://www.luannnigara.com/cob⁠ Get The Goodies! For checklists, resources, and extra goodies from A Well-Designed Business sign up for free ⁠here⁠. Purchase LuAnn’s Books Here: Book 1: ⁠The Making of A Well – Designed Business: Turn Inspiration into Action⁠ Audiobook: ⁠The Making of A Well – Designed Business: Turn Inspiration into Action⁠ Book 2: ⁠A Well-Designed Business – The Power Talk Friday Experts⁠ Book 3: ⁠A Well-Designed Business – The Power Talk Friday Experts Volume 2⁠ Connect with LuAnn Nigara LuAnn’s ⁠Website⁠ LuAnn’s ⁠Blog⁠ ⁠Power Talk Friday⁠ Like Us: ⁠Facebook⁠ | Tweet Us: ⁠Twitter⁠ | Follow Us: ⁠Instagram⁠ | Listen Here: ⁠Podcast⁠ Other Resources Mentioned: This podcast supports the Savvy Giving Design Coalition. Learn more about it here! AWDB #717 Susan Wintersteen: Interior design firm standards in a nonprofit passion project AWDB #164: Susan Wintersteen- Savvy Giving by Design Other Shows Mentioned: AWDB #194 Reed Humphrey Alder and Tweed

Transcript

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0:00.0	Welcome to a well-designed business.
0:12.0	My name is Luann Nygaara, and I'm so glad you found this podcast.
0:16.0	Together with my husband Vince and our partner Bill, we have grown our company Window Works from the ground up.
0:21.8	So I know and I understand the challenges you face in running your interior design business.
0:28.2	I also know that your talent alone isn't enough to ensure your success.
0:33.2	So on this podcast, we talk about strategies and practical steps to help you grow your business.
0:39.6	But make no mistake about it, we have our share of fun here, too, mix in with those aha
0:44.6	moments that I love so much.
0:46.8	This isn't fluff.
0:47.8	Nobody has time for that.
0:49.5	Whether you are a new interior designer or a season designer, I am here to help you create and to manage the kind of interior design firm that you dream of.
0:59.2	It's straight talk and it's action.
1:01.2	Are you ready?
1:02.2	Let's get started.
1:03.2	Hi, welcome to a well-designed business.
1:08.6	Today I'm welcoming back to our podcast here, Reed Humphrey.
1:12.7	You might remember our first conversation in episode 194 where Reed and I talked about
1:18.4	Alder and Tweed, his high-end interior design firm that he runs with his sister Heather.
1:24.0	At the time, we discussed how their firm focuses exclusively on luxury vacation homes and
1:29.7	has carved out a niche market working with high-end developers in resort towns like Park City,
1:35.7	Aspen, and Jackson Hole. What stood out to me then and still does is the level of
1:41.1	excellence, precision, and business savvy that Reed and his team operate with.
	...

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