1126: Nicole Heymer: Rethink SEO for ChatGPT and Google AI

A Well-Designed Business® | Interior Design Business Podcast

LuAnn Nigara

Business, Design, Arts

4.8 • 786 Ratings

🗓️ 26 September 2025

⏱️ 69 minutes

🔗️ Recording | iTunes | RSS

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Summary

Today with Nicole Heymer Today on A Well Designed Business, Nicole Heymer returns to discuss the massive shift happening in online search that's changing how potential clients find interior designers. We're living through a pivotal moment where traditional Google searches are being replaced by AI-powered recommendations from ChatGPT, Google's AI mode, and other large language models. Nicole explains why your website information is now being summarized and served directly to searchers, what this means for how you need to structure your content, and the specific steps you can take to ensure AI systems recommend you. From testing your own search results to prioritizing Google reviews in new ways, this conversation covers the practical strategies designers need to implement right now to stay visible in an AI-driven search landscape. Whether you're getting most of your business from referrals or you're heavily invested in SEO, this shift affects everyone, and the designers who adapt early will have a significant competitive advantage. LuAnn Nigara and Nicole Heymer’s Ah-Ha Moments “We are at a moment in history where all online search at this point is evolving into AI based stuff. It is different and a big moment in history.” - Nicole Heymer More About Nicole Heymer Nicole Heymer is the founder of Glory & Brand, a boutique marketing agency specializing in branding, websites, automation, and SEO for interior design firms, builders, and architects. Since 2011, Nicole's clear, practical take on branding and digital marketing has been featured by a range of design industry resources—from Business of Home to the Design Influencer's Conference. You’ll find her methods in print, on podcasts, and in design school classrooms. Inquire about services at gloryandbrand.com/contact Connect with Nicole Heymer Website Instagram Facebook LinkedIn What’s new with LuAnn Nigara The Power Talk Friday Tour Watch the Docuseries! https://www.luannnigara.com/cob Get The Goodies!For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here. Purchase LuAnn’s Books Here:Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action Audiobook: The Making of A Well – Designed Business: Turn Inspiration into Action Book 2: A Well-Designed Business – The Power Talk Friday Experts Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2 Connect with LuAnn NigaraLuAnn’s Website LuAnn’s Blog Power Talk Friday Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast Other Shows Mentioned: #125- Nicole Heymer- How To Brand Your Business. Yes, again! Do not miss this one!!! #466- Power Talk Friday: Nicole Heymer: You’ve Defined Your Brand…Now What? #1087- Best of Show: Nicole Heymer: 6 Keys to Planning A Website That Makes Things Happen

Transcript

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0:00.0	Do you want to reignite your creativity? Do you want to meet the industry's best and brightest? And do you want to get inspired all in one darn day? Well, then join me this September 30th, 2025 at ASID, New Jersey's Design Expo. It's happening at Bellworks in Edison, New Jersey. This is a stunning venue with soaring glass atriums. And yes, this is where
0:24.9	Apple TV severance was filmed. So it's pretty cool, isn't it? Now, you do not need to be a member of
0:31.4	ASID, New Jersey, to attend this expo. And I'll be there moderating panels with some of New Jersey's
0:37.3	top interior designers.
0:38.4	And guess what? The Window Works team that I'm always talking about those rock stars, they'll be
0:43.5	there too because they're exhibiting. So come meet me, meet the Window Works team, learn about
0:48.9	ASID, and meet all of the other exhibitors. Go to Luannigara.com forward slash insta and use the code green, all caps green, 2025 at checkout,
1:04.1	and you get 25% off as a podcast listener.
1:07.5	So that's Luannigara.com forward slash insta. Use the code green 2025 for 25% off.
1:15.9	I will see you September 30th, 2025 at Edison, New Jersey. Welcome to a well-designed business.
1:34.2	My name is Luann Nygaara, and I'm so glad you found this podcast.
1:38.1	Together with my husband Vince and our partner, Bill, we have grown our company Windowworks from the ground up.
1:43.8	So I know and I understand
1:45.9	the challenges you face in running your interior design business I also know that your talent
1:52.0	alone isn't enough to ensure your success so on this podcast we talk about strategies
1:58.4	and practical steps that help you grow your business.
2:01.6	But make no mistake about it, we have our share of fun here too, mixed in with those aha
2:06.6	moments that I love so much.
2:08.7	This isn't fluff.
2:09.8	Nobody has time for that.
2:11.4	Whether you are a new interior designer or a season designer, I am here to help you create
2:16.9	and to manage the kind of interior design
	...

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