#112 - 5 Lessons Every Coach and Business Owner Needs to Hear in 2026
Choose Hard with Cody McBroom
Cody McBroom
4.9 • 825 Ratings
🗓️ 16 June 2026
⏱️ 52 minutes
🧾️ Download transcript
Summary
Most coaches think their biggest problem is leads or content. It's not. In this episode, Cody McBroom breaks down 5 of the most important lessons he's learned as a coach and business owner in 2026 — lessons that touch on client retention, personal integrity, identity-based standards, what actually drives long-term motivation, and trusting the process even when you can't see the outcome.
Here's what's covered:
The real reason coaches lose clients — It's not your marketing. It's your onboarding, your check-ins, and your referral system (or lack of one). Most coaches are fixing the wrong problem.
Respect is the one thing you can always maintain — When someone wrongs you, when the situation goes sideways, when you have every right to react — your response is the only thing that defines how people remember you. You can't control what happens. You can control what they have to say about you afterward.
Core values are meaningless without standards and rules — A value without a standard is just a soundbite. Cody breaks down the framework he uses personally and with clients: Value → Identity → Standard → Rule, and why this is the actual architecture behind sustainable behavior change.
Pain is a powerful motivator — until it isn't — You can build a lot running from something. But once you've created enough distance from that pain, the drive disappears. This episode unpacks how to shift from a pain-driven pursuit to a purpose-driven one — and why that shift is the key to breaking the all-or-nothing cycle for good.
God's a weaver — and your story isn't finished — A woven blanket can take over 100 hours to make. Buying one takes seconds. Your life is being woven the same way. Moses spent 40 years after exile before God spoke to him again. Situations Cody thought would never end took months, over a year — and now he can see exactly what they were for.
If you're a coach, a business owner, or just someone trying to build something that lasts — this episode is for you.
GET 20% OFF ALL CHOOSE-HARD MERCH, USING CODE PODCAST20 AT CHECKOUT: https://choose-hard.shop/
📌 Follow Choose Hard on instagram @choosehardpodcast and grab Choose Hard Merch at www.choose-hard.com
❓ASK YOUR QUESTION FOR THE NEXT Q&A EPISODE:
⇨ question.choosehardpodcast.com
ℹ️ LEARN MORE ABOUT OUR ONLINE COACHING PROGRAMS:
⇨ www.fatlosstransformation.com {1-On-1 Coaching}
⇨ https://www.tailored-coaching.com/mentorship-coaching {Mentorship w/ Cody}
📲 DOWNLOAD MY APP & START A TRAINING PLAN, FOR FREE:
🛒 PURCHASE YOUR CHOOSE HARD HAT & JOURNAL:
⇨https://www.tailoredcoachingmethod.shop/collections/all
💊 JOCKOFUEL SUPPLEMENTS (Code CHOOSEHARD for 20% Off):
https://jockofuel.com/discount/CHOOSEHARD
🎙️CLIENT CASE STUDIES & TRANSFORMATION STORIES:
- SPOTIFY: https://bit.ly/tlrd-transformations-spotify
- APPLE PODCASTS:https://apple.co/3GPlDxG
GET MORE FREE CONTENT AT THE LINKS BELOW:
📖 FREE ARTICLES: https://tailoredcoachingmethod.com/blog
💾 FREE GUIDES: https://tailoredcoachingmethod.com/guides
IG -https://www.instagram.com/codymcbroom
YOUTUBE - https://www.youtube.com/codymcbroom1
INQUIRIES – info@tailoredcoachingmethod.com
Transcript
Click on a timestamp to play from that location
| 0:00.0 | you can accomplish a lot running from pain. But once you've created enough distance from that pain, |
| 0:04.7 | you slow down or fizzle out. Unless you shift from a pain driven pursuit to a purpose driven |
| 0:09.7 | pursuit, you will not continue to move forward. Welcome to the Choose Hard podcast. I'm your host, Coda McBroom. I'm a father, husband, coach, and entrepreneur, and the founder of tailored coaching method, a world-renowned online fitness and nutrition coaching company, helping average people achieve above-average physiques and live above-average lives. Today, we are going to dive into five lessons from the first five months of |
| 0:39.7 | 26. I think I've done an episode similar to this one. Let me make sure I'm recording. |
| 0:47.3 | I've done an episode similar to this, I think, this year. So it might not be the first time |
| 0:51.5 | I talked about just what I've learned. But I usually try to do these |
| 0:55.3 | every month, if not at least every quarter, where I use the podcast as a way to document and share |
| 1:01.8 | what I'm going through, both the struggles, the good, the bad, the challenges, the lessons, |
| 1:07.3 | everything I'm learning because I think that at the other day, like I just, I got a lot going on and I love it. And there's, there's highs and lows and there's a lot of people listening this that I know are in the same boat. I'm a parent. There's a lot of parents listen to this. I'm somebody who's actively trying to stay in great shape and look better week to week. I know there's a lot of people listening this that want to do that too. I run a business that has many moving parts and I know there's many entrepreneurs I listen to. I'm a coach. I know there's a lot of people listen to this that want to do that too. I run a business that has many moving parts. And I know there's many entrepreneurs that listen to. I'm a coach. I know there's a lot of coaches and leaders and people who, whether you were a teacher or you're a manager or you're a GM or you're the owner of a company or you're a coach literally or you're a leading other people. And these lessons apply to you. There's just a lot. There's a lot going on. And it's |
| 1:45.0 | 2026. The world's crazy. I'm a little crazy, but the world is insane. If you know that song, |
| 1:54.6 | you know what I'm talking about. So I wanted to share some of those. So I got five things that |
| 1:59.3 | have been on my mind. And I just kind of, |
| 2:01.5 | I journal every single day. Shout out to the tailored or the, the choose hard 90 day journal. I always have one. I actually have two. One's propped up next to me. And I always got another one. You can see how pens in it because I'm always journaling with this. But I'm constantly writing down lessons I'm learning as I'm going through stuff. And so I wanted to share some of those today. |
| 2:18.6 | And I think this will be a very one of the heavier podcast, but hopefully it really hits home and it helps you shift some things in your life. Before we get into the podcast, a couple quick shoutouts to some of our sponsors, a few of which are literally my companies. And I that in in on purpose. So the first one real |
| 2:35.3 | quick, Taylor coaching method. It is almost summer. If you haven't started trying to get |
| 2:39.4 | lean in in shape before the summer, you're probably too late. No, you're never too late. You can |
| 2:44.9 | always get in shape before summer and you can always get in shape through summer and you don't have |
| 2:48.4 | to be dieting quote unquote. But if you are |
| 2:50.9 | somebody who is looking to get in the best shape of your life and change your mindset while you're |
| 2:55.0 | at it because we literally transform people inside and out. That's why the R on Choose Hard and |
| 3:00.8 | Taylor Coaching Method are inverted. It is because the transformation starts within. We go |
| 3:05.2 | deeper than any other coaching company and I stand by that firmly because we are teaching others how to do it. And I know this for a fact. It is just on another level. Very, very proud of what we have created and how we help people. So if that is you, go to fat loss transformation.com, uh, the easiest URL to type in or you can click the button in the description of this podcast, Taylorcoachmedit.com. Click the yellow button on the homepage. |
... |
Transcript will be available on the free plan in 18 days. Upgrade to see the full transcript now.
Disclaimer: The podcast and artwork embedded on this page are from Cody McBroom, and are the property of its owner and not affiliated with or endorsed by Tapesearch.
Generated transcripts are the property of Cody McBroom and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.
Copyright © Tapesearch 2026.

