Cortisol is not a storage hormone. Cortisol is a stress hormone fuel utilization hormone.

What it does is it increases cravings and it decreases inhibition. Inhibition is your ability

to adhere to something. Eat without thinking about it, basically.

Welcome to the Choose Hard podcast. I'm your host, Coda McBroom. I am a father, husband, coach,

and entrepreneur, and the founder of Taylor Coaching Method, a world-renowned online fitness and

nutrition coaching company that is helping average people, achieve above-average physiques,

and live above-average lives. We also coach quite a few coaches, and that is where this podcast stems from. So whether you are on the

client end or the coaches end, this is going to help you because we are just doing a massive

Q&A. So I would say this specific podcast, and it might be a two-part series because I have

14 different questions to get through. I don't think I'm going to get through all of them today.

But we have the art of coaching, which is going to be kind of the first section of this podcast.

And then we have the business side of coaching, which is going to be the second part or second

episode of this Q&A series. This episode specifically, you can kind of look at as the messy side

of coaching. Really both sides are right, the messy side of business and the messy side of coaching. Really both sides of it, right? The messy

side of business and the messy side of nutrition coaching. Really diving into the psychological

bottlenecks, the emotional eating problems, the program design issues, communication and

effective systems to get breakthroughs and get more buy-in, how to get better retention. And

ultimately just how to get better results. That's really what we're about is helping people get the best results possible or helping coaches get their clients the best results possible because that is what we do. That's what we're hired for is to get results. And we want to make sure it is as seamless and stress rates possible and just exciting. This should be an exciting process. So we're going to dive into some of this stuff today. Again, I'm going to start with the art of coaching side. So we're going to get into these questions and kind of go through more of the actual like coaching nitty gritty stuff. Before I get into these questions, just a quick shout out to a few really important things. Number one, if you are somebody who needs training programs for yourself, for your clients, for review, or just to go to the gym and you're not ready to commit to a full coach yet. Go to the taylortrainer.com. You can try out the app for free and you can get access to all of my training programs that are proven effective and based on science. Second, if you are somebody who needs a level up from that and you need a total transformation, you need somebody to hold your hand, guide you through the process and lose fat and get as shredded as possible or just get in the best shape of your life, whether we're talking health, performance, whatever it may be, you're an average person who is seeking above average results or you're a coach who knows you need to walk to walk and step up. Go to fat loss transformation.com. And for all of the coaching side of things, if you were a coach who

wants to know how we do things on the business side, how we help clients the way we do and how we scale the company, and you want to do the same thing, go to Taylor-coaching.com slash mentorship dash coaching. That's a long one. That's a mouthful, but you can click the link in the description of this podcast, go right to that page.

And last one least, head to joccofuel.com.

Use the coupon code.

Choose hard 20 if you want. that's a mouthful, but you can click the link in the description of this podcast. Go right to that page. And last one least, head to joccofuel.com.

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