I'm pulling away from the curb. We all know what that means. Well, it means I dropped my son off of college, but it's my drive to work. Okay, guys, so today's topic, I'm going to go back to the early days of magic. We're talking like the 90s. And I'm going to talk about advertising, but early, early advertising for magic. That's my topic today.

I'm going to sort of walk through,

talk a little bit behind the scenes,

and talk through some of the ads and the thought process of the ads

and how to evolve over time.

Now, I do want to stress, by the way,

that currently, our current marketing team

is amazing.

We're doing really cool ads.

This is me diving back into the past and talking about sort of early magic advertising.

Okay, so magic, just refresh everybody's memory.

Magic comes out in the summer of 1993 in August, basically, at GemCon.

And then, So, so...

So, Alpha comes out,

they print enough for six...

What they thought was six months,

and they sell out in three weeks.

So they make beta,

what they now think really is six months,

and it sells out in a week.

And for the first, roughly two years of magic, they are fighting to print enough.

It's not until fallen empires in 1994, the end of 1994, that they're able to print

...