I'm pulling my driveway. We all know what that means. It's time for the drive to work.

Okay, so somebody on my blog asked for a podcast talking about the process of making a universe's beyond set.

I said, that sounds like a great idea. And so today I'm going to talk about that.

So basically what I want to do, so I'm going to talk generically today, meaning I'm going to talk about that. So basically I want to do, so I'm going to talk

generically today, meaning I'm going to talk about the process that they sort of all go through.

And then I use different UB sets as examples. But this is, I'm not talking about any one specific set.

And each set is a little bit different. I'll get into that. Okay, so we start with our business

team. So one of the first things that we have to do is we have a lot of analytics. We have a lot of

information about magic players. So basically the way, one of the ways we slice up our data is there are heavily enfranchised magic players.

Those are the most die-hard players.

There are moderately enfranchised players.

There are lightly enfranchised players.

And then we still call them the rings out.

So the next ring are don't play magic, but the most inclined to play magic.

And then the ring out from that is someone inclined to play, but not as likely as each ring.

There's less enthusiasm, less chance of playing.

But the idea essentially is that when we look at these

rings, it's sort of like we look at how much you play magic and how much you're into magic

if you play magic, and then how much you might play magic or how much you might be inclined to

play magic. The second thing we need to look at is our business team will look at the analytics of other

properties, right?

So the idea is we think, oh, what might be a property that might be a good fit for magic?

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