This is Thomas Barda, also of the 12 powers of a marketing leader,

not a marketing book, but a leadership book for marketers.

And you are listening to the marketing book podcast.

Welcome to the Marketing Book Podcast. Welcome to the Marketing Book Podcast, helping you keep up with the smartest in the quickly changing field of modern marketing.

And now here's your host, Douglas Burdett.

Hello, thanks for joining me on the Marketing Book Podcast,

which was named by LinkedIn as one of 10 podcasts that will make you a better marketer.

My goal for this podcast is to help you discover new ideas about what's actually working in modern marketing.

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Today we're joined by Thomas Barda and we're going to talk about the book he has co-authored

with Patrick Barwise, The Twelve Powers of a marketing leader, how to succeed by building customer

and company value.

Thomas Barda speaks, rights, and consults to leaders on achieving organizational growth.

He has consulted and marketed for over 20 years

in 14 industries and 45 countries.

And his clients include many of the world's most prominent companies,

including over two dozen

from the Fortune 500. After a marketing career at Kimberly Clark, Thomas joined

Mackenzie to help CEOs deliver profitable growth in a bigger way and as dean of the firm's highest rated

...