This is Ken Rutzky, author of launching to leading how B to B market leaders create flash mobs,

Marshall parades, and ignite movements.

And you are listening to the Marketing Book Podcast.

Welcome to the marketing book podcast. Welcome to the marketing book podcast,

helping you keep up with the smartest thinking

in the quickly changing field of modern marketing.

And now here's your host, Douglas Burdett.

Hello, thanks for joining me on the Marketing Book Podcast, which was named by LinkedIn as one of

10 podcasts that will make you a better marketer.

My goal for this podcast is to help you discover new ideas about what's actually working in modern marketing.

Don't worry about taking notes.

You can find links to everything discussed in this episode's show notes at marketingbook podcast.com

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please send me a tweet and tell me where in the world you're

listening from. My Twitter handle is at Marketing Book. Today we're joined by Ken Rutski

and we're going to talk about his new book, to leading how B to B

market leaders create flash mobs,

martial parades, and ignite movements.

Ken Ruski is a B to B marketing consultant

and has spent nearly 25 years in B to B marketing roles,

including at Intel and Netscape in the 1990s.

Since then, Ken has been the CMO at several startups and he worked in marketing at McAfee where

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