10x Marketing Experiments That We're Running Right Now
Marketing School - Digital Marketing and Online Marketing Tips
Eric Siu and Neil Patel
4.6 • 1.4K Ratings
🗓️ 8 April 2023
⏱️ 7 minutes
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| 0:00.0 | Welcome to Marketing School, the only podcast that provides daily top-level marketing tips and strategies from entrepreneurs that practice what they preach and live what they teach. |
| 0:11.5 | Let's start leveling up your marketing knowledge with |
| 0:14.0 | your instructors Neil Patel and Eric Sue. |
| 0:18.8 | All right so we're going to talk about 10X marketing experiments that we are running right now. |
| 0:26.4 | And so we're going to try to do this every quarter or so, and I'm going to kick it off. |
| 0:30.6 | One thing that we're doing with this podcast at this very moment is we're leveraging the transcripts that come from the |
| 0:37.0 | Podcast tool that we're using and then we're throwing it in the chat gp gp t to ask chat gp gp gp t to summarize the podcast into a blog post. |
| 0:43.6 | Then we dump it into a duplicate content checker. |
| 0:45.6 | Usually it passes like 99.9% so it's non-duplicate and then we have our human |
| 0:50.7 | editor that would go in add links, add statistics, site other things, also expand the article itself. |
| 0:56.0 | And we are basically able to reduce the amount of time it takes to edit an article by 80%. |
| 1:01.0 | And so our costs come down a lot, and we're now going to be able to |
| 1:04.2 | pump out a lot of content around the hard work that we do around this |
| 1:07.8 | podcast. One thing that we're doing is we're using mid-journey. Mid-journey is a way where you can create images pretty much on anything. |
| 1:15.3 | You can be like credit image of a dove that's mechanical black background and inside the dove also integrate the face of you |
| 1:26.8 | know Neil Patel or integrate a human's face or whatever you want to end up doing |
| 1:30.3 | you can get super specific and it can end up helping you create content. |
| 1:34.7 | You know, if you look at the average internet minute, like where people are spending a majority of their |
| 1:39.3 | time according to Domo, it's on social sites. It's actually not on search. |
| 1:43.3 | Social sites love content that's visual, |
| 1:45.6 | whether it's images or video. |
| 1:47.6 | And if you can create them at mass scale |
... |
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