The MrBeast & Logan Paul Monetization Model to Emulate
Marketing School - Digital Marketing and Online Marketing Tips
Eric Siu and Neil Patel
4.6 • 1.4K Ratings
🗓️ 7 April 2023
⏱️ 6 minutes
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| 0:00.0 | Welcome to Marketing School, the only podcast that provides daily top-level marketing tips and strategies from entrepreneurs that practice what they preach and live what they teach. |
| 0:11.5 | Let's start leveling up your marketing knowledge with |
| 0:14.0 | your instructors Neil Patel and Eric Sue. |
| 0:20.4 | All right, so we're going to talk about the Mr Beast and Logan Paul monetization model to emulate. |
| 0:26.6 | So I'll set the stage real quick for this one. |
| 0:29.0 | So most people when they think about Mr Beast and Logan Paul, they think about, you know, Beast Burger Chain. |
| 0:35.6 | There's Feistables, which is like his chocolate bars. |
| 0:37.8 | Logan Paul has Prime, you know, he has, I think that's kind of the main thing that he has going on. |
| 0:42.4 | Obviously they both |
| 0:43.0 | monetize through ads as well and so we want to talk about you know how their also |
| 0:47.7 | makes quite a bit of money monetizing his own brand like wrestling for W. W. W. W. W. W. W. W. W. W. W. W. W. W. W. E. |
| 0:55.0 | Yep. He's paid as a wrestler there. So they're continued, I mean and they're gonna like, I think Logan's |
| 1:00.3 | gonna start fighting again or something. So both of them are really good at building audience. |
| 1:04.0 | That's one piece of it. |
| 1:05.1 | The one thing I wanted to set the stage for here |
| 1:06.5 | and we could go back and forth is that most people think, |
| 1:09.5 | back in the day, right, the argument is, |
| 1:11.4 | oh, you should build a business first. Now these two are kind of flipping it around where they're going with audience first, and then the audience is then leading into the monetization models and they can kind of pick the monetization models, right? And Neil, actually if you think about you too, |
| 1:23.8 | or you think, like let's look at Gary V too, |
| 1:25.9 | you led with the audience first, right? |
| 1:27.9 | And then you tried different monetization models |
| 1:30.3 | with courses, you tried it with agency, you tried it with different things even gave away freak one-on-one calls right but at the end of the day the monetization model that works for you is agency so my point of saying all this is that you might lead with the audience first and then you pick the monetization model that works. |
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