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Marketing School - Digital Marketing and Online Marketing Tips

The MrBeast & Logan Paul Monetization Model to Emulate

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Marketing, Careers, Business

4.61.4K Ratings

🗓️ 7 April 2023

⏱️ 6 minutes

🧾️ Download transcript

Summary

In episode #2421, we find out why MrBeast and Logan Paul have monetization models that are worth emulating. We examine how these YouTube stars built their wealth, why building your brand and audience first is highly effective, and how to use your brand to leverage business deals. We also take a look at how other influential personalities have followed the same monetization model as MrBeast and Logan Paul, plus more that you won’t want to miss! TIME-STAMPED SHOW NOTES: [00:22] Today’s topic: The MrBeast & Logan Paul Monetization Model to Emulate. [00:29] Some background on MrBeast and Logan Paul. [01:05] Why building an audience first works better for monetization. [01:48] Building a great brand and then figuring out how to monetize it. [02:52] Using your brand to leverage business deals. [04:30] How Jake Paul also started by building his audience and brand first. [05:09] That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more! Links Mentioned in Today’s Episode: Don’t forget to help us grow by subscribing and liking on YouTube! MrBeast Logan Paul Kevin Kelly WIRED Leila Hormozi Alex Hormozi Aquistion.com Jake Paul Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Transcript

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0:00.0

Welcome to Marketing School, the only podcast that provides daily top-level marketing tips and strategies from entrepreneurs that practice what they preach and live what they teach.

0:11.5

Let's start leveling up your marketing knowledge with

0:14.0

your instructors Neil Patel and Eric Sue.

0:20.4

All right, so we're going to talk about the Mr Beast and Logan Paul monetization model to emulate.

0:26.6

So I'll set the stage real quick for this one.

0:29.0

So most people when they think about Mr Beast and Logan Paul, they think about, you know, Beast Burger Chain.

0:35.6

There's Feistables, which is like his chocolate bars.

0:37.8

Logan Paul has Prime, you know, he has, I think that's kind of the main thing that he has going on.

0:42.4

Obviously they both

0:43.0

monetize through ads as well and so we want to talk about you know how their also

0:47.7

makes quite a bit of money monetizing his own brand like wrestling for W. W. W. W. W. W. W. W. W. W. W. W. W. W. W. E.

0:55.0

Yep. He's paid as a wrestler there. So they're continued, I mean and they're gonna like, I think Logan's

1:00.3

gonna start fighting again or something. So both of them are really good at building audience.

1:04.0

That's one piece of it.

1:05.1

The one thing I wanted to set the stage for here

1:06.5

and we could go back and forth is that most people think,

1:09.5

back in the day, right, the argument is,

1:11.4

oh, you should build a business first. Now these two are kind of flipping it around where they're going with audience first, and then the audience is then leading into the monetization models and they can kind of pick the monetization models, right? And Neil, actually if you think about you too,

1:23.8

or you think, like let's look at Gary V too,

1:25.9

you led with the audience first, right?

1:27.9

And then you tried different monetization models

1:30.3

with courses, you tried it with agency, you tried it with different things even gave away freak one-on-one calls right but at the end of the day the monetization model that works for you is agency so my point of saying all this is that you might lead with the audience first and then you pick the monetization model that works.

...

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