1094: NEW SHOW: Alison Melnick: Systems, Support & Strategy: A Designer’s First Year

A Well-Designed Business® | Interior Design Business Podcast

LuAnn Nigara

Business, Design, Arts

4.8 • 786 Ratings

🗓️ 6 June 2025

⏱️ 81 minutes

🔗️ Recording | iTunes | RSS

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Summary

Today With Alison Melnick: Today with Alison Melnick, we're diving into a story of bold pivots, transferable skills, and the power of building your business with intention. Alison is the founder of Catherine Rose Design & CO., a New Jersey-based interior design firm known for creating beautiful, functional homes for modern families. But before launching her business, Alison was living a very different dream — working in PR and marketing at Madison Square Garden. In this episode, Alison shares how she transitioned from the corporate world to entrepreneurship, how she used her background to her advantage, and why she treated her design firm like a real business from day one. You’ll hear how she built her portfolio with strategy, invested in branding and systems, and developed trade relationships that now support her growth. LuAnn Nigara and Alison Melnick’s Ah-Ha Moments: “If I'm going to start this business, I'm going to do it the right way. I'm going to get a brand. I'm going to get a logo. I'm going to get a website. I'm going to build a social media platform. I'm going to make content.” - Alison “If you're going to do something, do it like a grown-up business. Because a grown-up business starts faster if you do it faster.” - LuAnn More About Alison Melnick A mother of two with a passion for designing beautiful and inviting spaces, Alison Melnick founded Catherine Rose Design & CO. to help others turn their houses into homes. An expert in construction consulting and design, Alison is trusted by her clients as someone who can ease the remodeling process and curate a beautiful and functional family home. With years of experience working with local contractors, Alison earned her design certificate at Berkeley College in 2020 and has since worked on dozens of interior projects. Previously a publicist and marketing professional at Madison Square Garden, Alison's background in project management, event logistics, and creative solutions translate perfectly into her day to day at CRD&CO. Connect with Alison Melnick Website Blog Instagram A Big THANK YOU to Today’s Podcast Sponsor: ⁠⁠⁠⁠Design Trade Service⁠⁠⁠⁠ What’s new with LuAnn Nigara ⁠⁠⁠⁠⁠⁠The Power Talk Friday Tour⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠Watch the Docuseries!⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠http://www.luannnigara.com/cob⁠⁠⁠⁠⁠⁠ Get The Goodies! For checklists, resources, and extra goodies from A Well-Designed Business sign up for free ⁠⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠⁠. To Get on LuAnn’s Email List, text the word designbiz to 444999! Purchase LuAnn’s Books Here: Book 1: ⁠⁠⁠⁠⁠⁠The Making of A Well – Designed Business: Turn Inspiration into Action⁠⁠⁠⁠⁠⁠ Audiobook: ⁠⁠⁠⁠⁠⁠The Making of A Well – Designed Business: Turn Inspiration into Action⁠⁠⁠⁠⁠⁠ Book 2: ⁠⁠⁠⁠⁠⁠A Well-Designed Business – The Power Talk Friday Experts⁠⁠⁠⁠⁠⁠ Book 3: ⁠⁠⁠⁠⁠⁠A Well-Designed Business – The Power Talk Friday Experts Volume 2⁠⁠⁠⁠⁠⁠ Connect with LuAnn Nigara LuAnn’s ⁠⁠⁠⁠⁠⁠Website⁠⁠⁠⁠⁠⁠ LuAnn’s ⁠⁠⁠⁠⁠⁠Blog⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠Power Talk Friday⁠⁠⁠⁠⁠⁠ Like Us: ⁠⁠⁠⁠⁠⁠Facebook⁠⁠⁠⁠⁠⁠ | Tweet Us: ⁠⁠⁠⁠⁠⁠Twitter⁠⁠⁠⁠⁠⁠ | Follow Us: ⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠ | Listen Here: ⁠⁠⁠⁠⁠⁠Podcast⁠⁠⁠⁠⁠⁠ Other Resources: This podcast supports the ⁠⁠⁠⁠⁠⁠Savvy Giving Design Coalition⁠⁠⁠⁠⁠⁠. Learn more about it ⁠⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠⁠! ⁠⁠⁠⁠⁠⁠AWDB #717 Susan Wintersteen: Interior design firm standards in a nonprofit passion project⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠AWDB #164: Susan Wintersteen- Savvy Giving by Design⁠⁠⁠⁠⁠⁠ ⁠⁠⁠Inside Voice - Sign Up!⁠⁠⁠ AHD and Co. Trade Demystifying Interior Design Fees: Clarity, Confidence, and Client Conversations - Recording of our Window Works Launch & Learn with Anastasia Harrison Recording of our Window Works Launch & Learn with Nicole Heymer - Coming Soon! Nicole Heymer’s Website Design Trade Service Other Shows: AWDB #06: Identifying Your Transferrable Skills with Erika Ward AWDB #950: Overheard: Insights on Hiring Exceptional People AWDB #958: Overheard: What I Wish I Knew Then: With Kate O’Hara, Erika Ward, Jennifer Stoner, and Alex Alonso

Transcript

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0:00.0	I have some really super exciting news. Before we get to the show, my good friend, Corey Damon Jenkins,
0:05.8	and one of your all-time favorites from the podcast, has a brand new coffee table book out. Yes,
0:11.5	he does. It's in pre-sale right now. It is called Design Reimagined, a fresh and colorful take on
0:17.6	timeless rooms. And you know, Corey, he delivers. This book is packed with
0:22.7	10 jaw-dropping projects, never before seen, not shared on his social, not shared on his
0:30.3	Instagram, not shared on his website. And it includes real practical design tips. It's bold,
0:37.4	it's vibrant, it's everything we already love
0:41.0	about Corey. So here's the deal. It is in pre-order right now. Okay, trust me, you want to get your
0:48.9	pre-order copy all set up so that when they are out for delivery in September, you don't have to wait one
0:56.8	minute longer. Go to RezoliUSA.com. That's R-I-Z-Z-O-L-I-U-S-A.com and go to the future
1:08.2	publications tab to put your order in so that you are one of the first people
1:14.1	in September to get this book when it comes out.
1:32.0	Welcome to a well-designed business.
1:35.9	My name is Luann Nigara, and I'm so glad you found this podcast.
1:41.9	Together with my husband Vince and our partner, Bill, we have grown our company Windowworks from the ground up. So I know and I understand the challenges you face in running your
1:46.6	interior design business. I also know that your talent alone isn't enough to ensure your success.
1:53.3	So on this podcast, we talk about strategies and practical steps to help you grow your business.
1:59.7	But make no mistake about it, we have our share of fun here too,
2:03.2	mixed in with those aha moments that I love so much.
2:06.8	This isn't fluff.
2:07.9	Nobody has time for that.
2:09.5	Whether you are a new interior designer or a season designer,
	...

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