1088: Power Talk Friday: Design Trade Service / Melanie Rosenburg: The One Skill That Sets Exceptional Interior Designers Apart

A Well-Designed Business® | Interior Design Business Podcast

LuAnn Nigara

Business, Design, Arts

4.8 • 786 Ratings

🗓️ 16 May 2025

⏱️ 71 minutes

🔗️ Recording | iTunes | RSS

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Summary

Today With Melanie Rosenburg: Welcome to A Well-Designed Business. What does it mean to create a truly luxury experience? You’re not just creating something nice to look at. You’re creating the space that they are going to live in, foreseeably for a long time. And you’re bringing an expertise and a vision into the picture that they can’t do for themselves. But today we’re going a level deeper into what that luxury service really entails. A luxury experience for your client is about all of those things, absolutely. But there’s something that takes it to the next level: being able to hear what a client really wants and needs, even when they don’t know how to articulate what that is. My guest today, Melanie Rosenburg, is here to share how she creates one-of-a-kind, truly authentic projects that form that true luxury experience. LuAnn Nigara and Melanie Rosenburg’s Ah-Ha Moments: "I stopped asking my clients what their budget was, and I stopped asking my clients what their style is...I always ask them, how do you want the specific space or home to feel when you walk in." - Melanie Rosenburg "Interior design, custom window treatments, it's luxury, period. Whether it's entry-level luxury or it's I'm flying on a jet plane to Paris to pick my furniture luxury. It's luxury." - LuAnn More About Melanie Rosenburg Introducing Melanie Rosenburg, the creative mind behind MASH Habitat Interiors, where the art of interior design is transformed into a personalized journey of style and functionality. As the driving force of this design studio, Melanie excels in curating spaces that speak to the unique tastes and aspirations of individuals and families. Her dedication to crafting original, one-of-a-kind designs ensures that your space will stand out in a crowd and speak to your specific lifestyle goals. What sets Melanie apart is her commitment to your project no matter the scale. She takes pride in customizing budgets that align with your values and priorities, providing transparency throughout the design process to minimize unexpected surprises. Connect with Melanie Rosenburg⁠ Website Instagram Facebook Pinterest LinkedIn A Big THANK YOU to Today’s Podcast Sponsor: ⁠⁠Design Trade Service⁠⁠ Other Resources: This podcast supports the ⁠⁠⁠⁠Savvy Giving Design Coalition⁠⁠⁠⁠. Learn more about it ⁠⁠⁠⁠here⁠⁠⁠⁠! ⁠⁠⁠⁠AWDB #717 Susan Wintersteen: Interior design firm standards in a nonprofit passion project⁠⁠⁠⁠ ⁠⁠⁠⁠AWDB #164: Susan Wintersteen- Savvy Giving by Design⁠⁠⁠⁠ Other Shows:⁠⁠⁠ AWDB #548 Terri Taylor: Calculating Flat Fees & Budgets AWDB #760 Jessica Harling: The 7 Step Sales Process for Interior Designers and Window Treatment Professionals AWDB #761 Window Treatment Friday: Pricing Window Treatments: How to Ballpark the Numbers on the Fly AWDB #1060 Design Trade Service: Quality Vendors, Trade Pricing and AI. Your Go to Sourcing Platform

Transcript

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0:00.0	Are you looking to build an exceptional team? Our hiring toolkit bundle at Luannigara.com
0:06.6	forward slash store is your comprehensive source for success. Craft compelling job descriptions,
0:13.8	know the right interview questions to ask, and implement a thorough evaluation process so you
0:19.0	get the right person. These were developed in collaboration
0:22.0	with my cousin Eileen Hahn and based on her 40 years of experience in building exceptional
0:27.3	teams, plus my insights from 1,000 plus interviews, our toolkits are tested and proven. Whether you're
0:35.0	scaling from 1 to 3 or from three to ten or from ten to
0:38.5	twenty, the hiring toolkit bundle provides the guidance that you can use to plan your
0:44.5	hiring strategy effectively. Go to Luannigara.com forward slash store and invest in your success
0:51.7	by investing in the success of your team.
1:07.0	Welcome to a well-designed business. My name is Luann Nigara, and I'm so glad you found this podcast.
1:13.1	Together with my husband Vince and our partner, Bill, we have grown our company Window Works from the ground up.
1:19.0	So I know and I understand the challenges you face in running your interior design business.
1:24.7	I also know that your talent alone isn't enough to ensure your success.
1:30.1	So on this podcast, we talk about strategies and practical steps to help you grow your business.
1:36.6	But make no mistake about it, we have our share of fun here too, mixed in with those aha moments
1:42.0	that I love so much. This isn't fluff.
1:44.8	Nobody has time for that.
1:46.5	Whether you are a new interior designer or a season designer,
1:50.1	I am here to help you create and to manage the kind of interior design firm that you dream of.
1:55.9	It's straight talk and it's action.
1:58.1	Are you ready?
	...

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