Today With Nicole Heymer: Hi, welcome! Today, I’m bringing this amazing episode back because, frankly, this one is pure gold. Nicole Heymer, of Glory & Brand, is one of those experts who can take what feels like a foggy mess in your mind and turn it into a clear, strategic plan for your brand. In this conversation, Nicole breaks down the essential discovery process that every business owner should go through before they touch a single pixel on their website. What you’ll learn: Why your website should never be a guessing game How Nicole’s discovery process acts like “therapy for your business” The keys to identifying your core message, audience, and user journey before a single design decision is made How a clear website strategy can actually improve your confidence and decision-making If you're ready to attract better clients, raise your rates, and finally feel proud of your website—this episode will show you how to start. LuAnn Nigara and Nicole Heymer’s Ah-Ha Moments: “First, get very clear on what you need and want your website to do for you and your clients.” – LuAnn Nigara “One of the most common errors I see is that I have to dig to figure out what area they serve.” – Nicole Heymer “If your messaging is that you have amazing service, then you better be amazing at service. You don’t just say it. You have to do it so that people tell other people.” – Nicole Heymer More About Nicole Heymer Nicole Heymer is the founder of Glory & Brand, a boutique creative agency specializing in branding, websites, marketing automation, and strategy. Since 2011, Nicole has worked with a wide variety of clients at every stage in their development, from nationally known interior design firms to local custom home builders. Nicole's clear, practical take on branding has been featured by a range of design industry resources—from the Wingnut Social podcast to the Design Influencers Conference to the . You’ll find her methods in print, on industry webinars, and as the framework for branding workshops. Connect with Nicole Heymer⁠ Website Instagram Facebook LinkedIn A Big THANK YOU to Today’s Podcast Sponsor: ⁠⁠Design Trade Service⁠⁠ What’s new with LuAnn Nigara ⁠⁠⁠⁠The Power Talk Friday Tour⁠⁠⁠⁠ ⁠⁠⁠⁠Watch the Docuseries!⁠⁠⁠⁠ ⁠⁠⁠⁠http://www.luannnigara.com/cob⁠⁠⁠⁠ Get The Goodies! For checklists, resources, and extra goodies from A Well-Designed Business sign up for free ⁠⁠⁠⁠here⁠⁠⁠⁠. To Get on LuAnn’s Email List, text the word designbiz to 444999! Purchase LuAnn’s Books Here: Book 1: ⁠⁠⁠⁠The Making of A Well – Designed Business: Turn Inspiration into Action⁠⁠⁠⁠ Audiobook: ⁠⁠⁠⁠The Making of A Well – Designed Business: Turn Inspiration into Action⁠⁠⁠⁠ Book 2: ⁠⁠⁠⁠A Well-Designed Business – The Power Talk Friday Experts⁠⁠⁠⁠ Book 3: ⁠⁠⁠⁠A Well-Designed Business – The Power Talk Friday Experts Volume 2⁠⁠⁠⁠ Connect with LuAnn Nigara LuAnn’s ⁠⁠⁠⁠Website⁠⁠⁠⁠ LuAnn’s ⁠⁠⁠⁠Blog⁠⁠⁠⁠ ⁠⁠⁠⁠Power Talk Friday⁠⁠⁠⁠ Like Us: ⁠⁠⁠⁠Facebook⁠⁠⁠⁠ | Tweet Us: ⁠⁠⁠⁠Twitter⁠⁠⁠⁠ | Follow Us: ⁠⁠⁠⁠Instagram⁠⁠⁠⁠ | Listen Here: ⁠⁠⁠⁠Podcast⁠⁠⁠⁠ Other Resources: This podcast supports the ⁠⁠⁠⁠Savvy Giving Design Coalition⁠⁠⁠⁠. Learn more about it ⁠⁠⁠⁠here⁠⁠⁠⁠! ⁠⁠⁠⁠AWDB #717 Susan Wintersteen: Interior design firm standards in a nonprofit passion project⁠⁠⁠⁠ ⁠⁠⁠⁠AWDB #164: Susan Wintersteen- Savvy Giving by Design⁠⁠⁠⁠ Other Shows:⁠⁠⁠ AWDB #125: Nicole Heymer- How To Brand Your Business. Yes, again! Do not miss this one!!! AWDB #306: Rachel Cannon: Key Steps for Success in Your Interior Design Business AWDB #287: Sandra Espinet: Keys to a Luxury Interior Design Brand AWDB #259: Kae Whitaker – Get New Clients with the Right Email Sequence AWDB #248: Marina Umali: How Feng Shui and Interior Design Meet AWDB #256: Nancy Ganzekaufer- A Powerful Strategy to Attract More Clients