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SaaS Interviews with CEOs, Startups, Founders

1082 Why Public Sizmek Went Private to Fuel Growth via M&A in Buy Side Programmatic Space

SaaS Interviews with CEOs, Startups, Founders

Nathan Latka

Ceo, Entrepreneurs, Founders, Software, Business, Entrepreneurship, Saas, Startups

4.6683 Ratings

🗓️ 11 July 2018

⏱️ 21 minutes

🧾️ Download transcript

Summary

Mark Grether is CEO of Sizmek. He focuses on guiding the company, and accelerating the growth of the business. Before Sizmek, Mark was cofounder and global COO of Xaxis. Under his leadership, Xaxis grew into the world's largest programmatic media company, with over $1 billion in revenue in five years.

Transcript

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0:00.0

This is the top entrepreneurs podcast where founders share how they started their companies and got

0:06.9

filthy rich or crash and burn. Each episode features revenue numbers, customer counts, and other

0:16.1

insider information that creates business news headlines. We went from a couple hundred thousand dollars to 2.7 million.

0:23.6

I had no money when I started the company.

0:25.6

It was $160 million, which is the size of any IPOs.

0:29.6

We're a bit strapped.

0:30.6

We have like 22,000 customers.

0:33.6

With over 5 million downloads in a very short amount of time,

0:38.6

major outlets like Inc are calling us the fastest growing business show on iTunes.

0:43.6

I'm your host, Nathan Latka, and here's today's episode.

0:48.6

Hello, everyone, my guest today is Mark Grether.

0:50.9

He's the CEO of Seismic, and he focuses on guiding the company and accelerating

0:54.6

the growth of the business. Before Seismic, Mark was co-founder and global CEO of Xaxis. Under his

1:00.8

leadership, the company grew into the world's largest programmatic media company with over

1:04.4

$1 billion in revenue in five years. Mark, are you ready to take us to the top?

1:09.7

Thank you. Good. Thanks for being here.

1:11.7

First off, did I get the last company, the pronunciation correct, that you were CEO of?

1:16.0

Yes, of course. I'm a CEO of seismic. I joined the company actually a year ago on the day-to-day.

1:23.4

And as you can imagine, it was an exciting time that we went through the last year. We acquired rocket fuel.

1:28.8

We combined both businesses, seismic and rocket fuel under the seismic brand.

1:32.8

And now we are the largest independent bi-fi platform for advertisers and agencies.

1:39.3

With about 1,600 employees globally.

...

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