This is the top entrepreneurs podcast where founders share how they started their companies and got

filthy rich or crash and burn. Each episode features revenue numbers, customer counts, and other

insider information that creates business news headlines. We went from a couple hundred thousand dollars to 2.7 million.

I had no money when I started the company.

It was $160 million, which is the size of any IPOs.

We're a bit strapped.

We have like 22,000 customers.

With over 5 million downloads in a very short amount of time, major outlets like Inc are calling

us the fastest growing business show on iTunes. I'm your host, Nathan Latka, and here's today's

episode. Hello, everyone. My guest today is Nancy Huah. She's a CEO of Optimize, and they're

probably installed on your phone right now because they work with over 10, they work with 10 apps in over 100 plus countries. Those are the top 10 apps. Prior to co-founding the company, she led the fixed income quantitative strategies team at Getco after studying math and CS at MIT. Nancy, are you ready to take us to the top? Yeah, definitely. All right, tell us about

the company. What are you doing? How do you make money? Okay, so what Optimize is all about

is we work with mobile teams, anyone with an app, and we let them do AB testing and feature

flagging for their products so they can make different versions of their apps and send them to

different users to measure what's going to do better.

And let's see, our monetization strategy is pretty straightforward in terms of being a SaaS

company.

So we charge based on like two axes of monthly active users and the features and service that

you get with our products.

So it's a yearly contract and it's

like pretty straightforward in terms of building out our enterprise sales team, which has been the

main focus for at least the last few years. I want to talk more about that. We know you're at 40 people

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