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SaaS Interviews with CEOs, Startups, Founders

1081 With $2m in ARR and $16m Valuation for 7+ Years, Do You Feel Stuck?

SaaS Interviews with CEOs, Startups, Founders

Nathan Latka

Ceo, Entrepreneurs, Founders, Software, Business, Entrepreneurship, Saas, Startups

4.6683 Ratings

🗓️ 10 July 2018

⏱️ 24 minutes

🧾️ Download transcript

Summary

Eric Frankel is an innovative business leader with a proven track record in both traditional media and new-and-emerging technologies. He is the CEO and founder of AdGreetz, the industry's leading SaaS video personalization platform that is disrupting the $560b advertising marketplace by empowering brands worldwide to build stronger relationships with customers and exponentially increase engagement, activation and revenue by deploying billions of never-before-available, hyper-relevant, one-to-one, personalized video and display ads and messages, utilizing brand, social, third-party, geo/browser, publisher and user-generated data, delivered on the Internet and mobile via 18 channels. Prior to AdGreetz, spent 20-plus years at Warner Bros., most recently serving as President of Warner Bros. Domestic Cable Distribution (2000-2008). There he created new strategic architecture in the broadcast, cable and pay-TV landscapes, as well as advancements in new technologies including: VOD, HD and the internet. Frankel made numerous record-breaking sales and ground-breaking deals at WB.

Transcript

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0:00.0

This is the top entrepreneurs podcast where founders share how they started their companies and got

0:06.9

filthy rich or crash and burn. Each episode features revenue numbers, customer counts, and other

0:16.1

insider information that creates business news headlines. We went from a couple hundred thousand dollars to 2.7 million.

0:23.6

I had no money when I started the company.

0:25.6

It was $160 million, which is the size of any IPOs.

0:29.6

We're a bit strapped.

0:30.6

We have like 22,000 customers.

0:33.6

With over 5 million downloads in a very short amount of time, major outlets like Inc are calling

0:40.4

us the fastest growing business show on iTunes.

0:43.6

I'm your host, Nathan Latka, and here's today's episode.

0:48.7

Hello, everyone.

0:49.5

My guest today is Eric Frankel.

0:51.5

If you haven't heard him before, you should know him.

0:53.1

He's an innovative business leader with a proven track record in both traditional media and new and emerging technologies.

0:58.2

He's the CEO and founder of a company called Ad Greets, the industry's leading SaaS video

1:02.5

personalization platform that is disrupting the $560 billion advertising marketplace by empowering

1:08.6

brands worldwide to build stronger relationships with

1:11.5

customers and exponentially increase engagement. Eric, are you ready to take us to the top?

1:16.8

Yes, I'm ready to take it from the top.

1:18.6

Ad greets. How are you doing this? How are you disrupting the market and what's your revenue

1:21.9

model? How do you make money?

1:24.6

Brands pay us tens of thousands of dollars a month in the low tens of thousands of dollars a month

...

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