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The Amy Porterfield Show

#108: How Can I Be The Expert If I'm Just Starting Out?

The Amy Porterfield Show

Amy Porterfield

Entrepreneurship, Business, Marketing

4.95K Ratings

🗓️ 26 April 2016

⏱️ 27 minutes

🧾️ Download transcript

Summary

How can I be an expert if I am brand new at all of this and no one is paying attention—yet? This is a valid, legitimate, understandable concern. My best advice: Get over that doubt as quickly as possible and get moving. Here’s why: We all started somewhere. All the experts you follow and admire today started at the bottom. When I started my business 6 years ago, I was so afraid of so many different things. A big lesson I learned along the way is that you are the expert of your content, your voice and your audience. Don’t think less than that at any moment. In this episode I walk you through the Five Reminders that You Can Be The Expert Inside your Online Course. These reminders are drawn from what I have learned over the last six years. I share my secrets to success because I want you to break through those fears immediately. Before I get into it, I want to tell you about this week’s freebie. Whether you’re a coach, consultant, speaker, freelancer or service provider of ANY kind, owning your own course is a game changer that can have a dramatic effect on your income and impact. Recently I’ve reverse-engineered the biggest lessons I’ve learned from five of my own successful online courses (that have served over 35,000 entrepreneurs while generating $6.4 million in revenue) and I’ve put all those key learnings in a brand new free master class. My LIVE master class is called "How to Confidently Create Your First Profitable Course in 60 Days" and before it’s too late, I want you to grab your virtual seat! Now, back to it— The five reminders will let you know that you’re capable of embarking on this journey and more so that you are ready to take action NOW. Listen in to learn the two areas where you might be holding yourself back when moving forward with building your online business. Also, I give you the tips and strategies you need to assure yourself that you are the expert. You will also learn the qualities that make a great online teacher and the surprise qualities that you think you might need, but don’t. If you are thinking about building a course in the near future—or if you’ve ever felt like a fraud while growing your business— I think you will find these reminders incredibly valuable. This episode is for you if you: Wonder if your “newness” will impact the quality of your class Want to learn more about cultivating your teaching skills Are curious about just how much commitment you need to start a class (the answer may surprise you!) Are nervous about the competition and how to push it away or embrace it These reminders are a great trigger for me every time I start a new course. I hope you find them as valuable as I do. Don’t forget to grab your virtual in my LIVE, Free Master Class, "How to Confidently Create Your First Profitable Course in 60 Days.”

Transcript

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0:00.0

You're listening to the Online Marketing Made Easy Podcast episode number 108.

0:07.0

Welcome to the Online Marketing Made Easy Podcast. Business advice so easy, you'll feel like you're cheating.

0:15.0

And now your host, Amy Porterfield.

0:19.0

Well, hello there, Amy Porterfield here and welcome to another episode of the Online Marketing Made Easy Podcast.

0:35.0

I'm excited about today because we are going into our second episode of a two-part series all about creating online training courses.

0:46.0

And last week was all about how to price your course because I know that is a hot topic that comes up again and again.

0:54.0

But I actually wanted to back up in this episode and talk to you about becoming an expert inside your online course.

1:03.0

Now, when I was first starting out about six years ago, I remember being afraid of so many different things.

1:11.0

One of the biggest things I was really afraid of was putting out content, posting, making videos, and then no one actually reading or watching what I was doing.

1:24.0

And so I asked myself, how can I be an expert if I'm brand new at all of this and no one is paying attention to what I'm doing?

1:33.0

And my head, I thought so-called experts have bazillions of adoring fans and they're featured on huge stages and on TV.

1:42.0

And if you don't have that kind of cloud, you obviously must be a fraud.

1:48.0

Now, I know that sounds ridiculous, but I really felt that way.

1:52.0

And I think at times you may feel like a fraud as well.

1:56.0

At least most of the people that I've talked about who are building businesses online, at one point or another they say to themselves, what do you think you are?

2:05.0

You really shouldn't be teaching this. Are you crazy? Like that little ugly voice rears its little ugly head, sometimes more often than not.

2:15.0

When you're just starting out, you're not sure about your content and you're not incredibly sure about your audience.

2:21.0

You're not seeing the likes and the comments that you think everybody else is getting.

2:27.0

Now, when I work with Tony Robbins, he used to say that we all have two primary fears.

2:33.0

Number one, we're not enough. And two, we won't be loved.

2:39.0

Now, I know I'm going somewhere different here and we're talking mindset, but I think at the end of the day, these two fears, we're not enough and we won't be loved.

2:48.0

Hold us back in any area of our life, especially when we are building our online businesses.

...

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