You're listening to the online marketing made Easy Podcast episode number 109.

Welcome to the online marketing made Easy Podcast. Business advice so easy, you'll feel like you're cheating.

And now your host, Amy Porterfield.

Hey there, Amy Porterfield here and welcome to another episode of the online marketing made Easy Podcast.

Thank you as always for tuning in.

Now, today's episode came to me in a really funny way. In fact, I was standing in my husband's man cave.

Now, I've told you about Hobie's man cave before, right? It's kind of incredible. It is 100% dedicated to the Pittsburgh Steelers.

And there's like artificial turf on the floor. He has spray painted the end zone on this artificial turf.

He has this huge drop down projector for Sunday football. And he has all of this memorabilia that pretty much is on every inch of the wall.

It's kind of incredible. And now that I'm talking about it, I think when this episode goes live, I need to jump on Facebook Live, do a video where I walk you around and show you inside the man cave. It's that good.

Well, I was standing in this man cave and he's got this big cabinet where he puts all his tools.

So before Hobie was a firefighter, he was a general contractor and this man loves, loves, loves tools.

And so I always know if I need something I could go find it there, not like I'm really handy with tools, but I needed a hammer to hang up a picture.

So I was in the man cave looking for a hammer and I was looking at all his tools and I realized Hobie's got tools just like I've got tools. Mine just look a whole lot different.

And that's where the inspiration for today's episode came up because I might not have a man cave, but I sure as heck have a content cave.

And in that content cave where I create everything I do in my business, there are tools that I live and die by in order to be more productive to scale my business and to remain sane and all that I do.

So I wanted to share these tools with you today, but to be quite honest, right when I have this amazing idea for an episode, I then got a little bit anxious for two reasons.

The first reason is I realized I am not an early adopter. Oh, how I wish I was. I wish I was Gary V and I saw the value of Snapchat before it became so incredibly popular as it is today.

I mean, that guy was talking about Snapchat years ago. That's not me. I usually wait until a tool is battle tested and I know it's going to work.

And then I jump on and I put my own spin to it and I optimize it and I make it my own. So I definitely get creative with these tools, but I wait until I know they're really going to work.

No, it's not something that I'm really proud of, but it's work for me. I've had incredible success in my business using tools that I know are usually going to work from the get go.

So it can't be all bad, right? But what I'm not going to do is knock your socks off today with a bunch of tools you've never heard of that you got to go run out and check out because they're going to be the next big thing.

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