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The Amy Porterfield Show

#107: How Do I Price My Online Course?

The Amy Porterfield Show

Amy Porterfield

Entrepreneurship, Business, Marketing

4.9 • 5K Ratings

🗓️ 7 April 2016

⏱️ 42 minutes

🧾️ Download transcript

Summary

I want you to price your next (or first!) online course with confidence. In your heart of hearts, are you getting paid what you’re worth? Are you hitting the “sweet spot” of pricing perfection? This week I tackle these questions and give you a seven-step pricing strategy so you can determine what you should really charge for your course—and feel whole about the entire process. I am INCREDIBLY passionate about this topic. Creating my own profitable and content-driven online courses has been the key to my success and I want to make it the key to your success too. But first, I have something really exciting to share with you. I have a new master class ready to be unveiled: “How to Confidently Create Your First Profitable Course in 60 Days.” In this master class, I share the secrets I’ve learned from helping 38,000 entrepreneurs, while making more than $6 million in revenue. Grab your spot (it’s free!) Now, back to today’s topic: In your gut, are you charging what you’re worth? I would bet that this is the hardest part to starting your first online course—or even maybe your second or third. Ask yourself these three questions: Are you afraid to ask for what you’re worth? Are you willing to deliver 10x the value of what you’re charging? Does your price point attract the clientele you want? Let’s dig into the seven steps here. One of the first steps I share is surprisingly missed by many entrepreneurs. It is such a crucial part in determining your price and I don’t want you to skip it. Then, we tackle how your product fits into your business. This is key for determining the most attractive price point for what you are offering. I ask you a couple of questions to help you through this step. It can be a tricky road to navigate. Listen here. Next, we talk about the length of time it can take to launch and re-launch your product. Ultimately, I want to help you get solid on how you feel about the price you’ve set. Once you decide on the price point, you’ve got to own it. These seven steps will help you do just that. Own your price. Be confident. And go sell it.

Transcript

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0:00.0

You're listening to the online marketing

0:02.2

made Easy Podcast episode number 107.

0:07.2

Welcome to the online marketing made Easy Podcast.

0:10.9

Business advice so easy, you'll feel like you're cheating.

0:14.3

And now your host, Amy Porterfield.

0:26.4

Well, hey there, Amy Porterfield here,

0:28.2

and welcome to another episode of the online marketing made Easy Podcast.

0:32.8

Thanks so very much for tuning in.

0:35.2

Now, at the time of this recording, I am getting ready to jump on a plane

0:38.8

tomorrow morning to go on not a business trip, but a family vacation.

0:44.4

And it's really special because we're going to Walt Disney World.

0:47.8

Now, I'm a California kid.

0:49.0

I grew up going to Disneyland.

0:50.7

I've never been to Walt Disney World.

0:52.9

And the reason why we're going is because we promised this trip to Kade, my son.

0:57.7

If he got straight A's two semesters in a row and he did it.

1:02.3

And not only was I so excited that he was able to get those straight A's,

1:05.8

but I was really excited because I've always wanted to go to Walt Disney World.

1:10.0

I got a little nervous because I thought, is he too old for Walt Disney World?

1:13.9

You know, he's 13 now.

1:15.3

Is it going to be not as much fun if he was a lot younger, but everyone promises me.

1:19.7

He's still going to have an amazing time.

...

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