#106: Are You Repelling or Attracting Your Potential Customers with Jasmine Star

The Amy Porterfield Show

Amy Porterfield

Entrepreneurship, Business, Marketing

4.9 • 5K Ratings

🗓️ 4 April 2016

⏱️ 42 minutes

🔗️ Recording | iTunes | RSS

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Summary

Do you know the detailed story of your perfect ideal customer? I am not just talking demographics or a just few pain points and struggles— I mean the nitty gritty, day in the life kind of stuff. Because my special guest, marketing and branding strategist Jasmine Star, paints such a vivid picture of her avatar, Elle, that I feel like I know her as well as my best friend. I think once you hear about Elle and how Jasmine created her—and how you can create your own story—you will be riveted. That is just ONE of the many brilliant pieces of insight Jasmine drops when she stops by for my latest episode. Other amazing takeaways from my new favorite branding and marketing strategist: Learn the best approach to understanding how your product can help your audience—and ultimately how that will shift your approach to social media. Check out strategies for empowering your potential customers to choose you over your competitors. Your competition isn’t going anywhere, but if you can build trust with your clients and make their life easier, they will stick with you. Discover the keys to writing better copy, creating better emails, and nailing your social media—all with just a few KEY tips. I had the MOST fun creating the episode this week—because I found Jasmine so brutally honest, funny and refreshing. Listen in (and get ready to laugh) as Jasmine explains the 5 key tips for growing your brand. Stay tuned for later in the episode when Jasmine goes into my favorite tip! It’s obvious you want people to love you and your social media, however, you actually WANT to repel some people. It’s so important and in the best interest of your business. She breaks down how to do this with finesse and self-assurance in order to grow your tribe.

Transcript

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0:00.0	You're listening to the online marketing made Easy Podcast episode number 106.
0:07.4	Welcome to the online marketing made Easy Podcast. Business advice so easy, you'll feel like you're cheating.
0:15.3	And now your host, Amy Porterfield.
0:18.8	Welcome back to another episode of the online marketing made Easy Podcast. I'm your host, Amy Porterfield.
0:33.1	Thank you so very, very much for tuning in. Today's episode is with a special guest. Her name is
0:39.1	Jasmine Star. And quite honestly, that's kind of a cool name that I just want to keep saying.
0:43.9	Jasmine Star. She sounds extra special, right? Well, quite honestly, she is.
0:48.8	Jasmine is a branding and social media expert. And today, I brought her on the show to talk about
0:55.0	social media specifically. Now, first, let me tell you how I met Jasmine. I was at James Wedmore's
1:00.9	Mastermind in San Francisco a few weeks back, maybe a little bit more than a month ago. And I was
1:06.5	there as a special guest. I got to present on how I grew my business and then I got to sit in on
1:11.3	the Mastermind. I talked about this before a few episodes back on one of the other episodes.
1:16.4	But the point is that when I was at this Mastermind, Jasmine was chosen to do a 20-minute talk about
1:22.6	social media to her entire Mastermind group. And when she got up to speak, I thought,
1:27.8	oh, this is going to be great, but I'm sure she's not going to teach me anything new. I mean,
1:31.4	I teach social media. So this is going to be good, but I'm not going to knock my socks off.
1:36.6	Now, I know that sounds very arrogant that this is what was going through my mind,
1:40.2	but it was social media. It was an area that I know well. Well, the good thing is,
1:45.1	Jasmine did knock my socks off because she got up there. And for 20 minutes, first of all,
1:50.2	the girl is a fast talker, so get ready for that. But she got up there and she shared some things
1:55.8	that were either brand new to me or just great reminders of things that I was not doing.
2:02.0	So sometimes when we learn things, especially in areas that we feel we know best,
	...

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