1062: How to Build a Personal Brand that Resonates with Lola Linarte

How to Be Awesome at Your Job

How to be Awesome at Your Job

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4.6 • 1K Ratings

🗓️ 29 May 2025

⏱️ 35 minutes

🔗️ Recording | iTunes | RSS

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Summary

Lola Linarte reveals her three-part framework for building a strong personal brand.

— YOU’LL LEARN —

1) Why every professional should care about their brand

2) The critical first step to building your brand

3) The minor tweaks that greatly improve your online presence

Subscribe or visit AwesomeAtYourJob.com/ep1062 for clickable versions of the links below.

— ABOUT LOLA —

Lola Linarte is a New York City-based international model, marketing expert, and entrepreneur. She was born in Bluefields, Nicaragua, and was raised in South Padre Island, Texas. Lola attended Texas A&M University in College Station, Texas, where she studied Social & Cultural Anthropology, which inspired her career transition into media & entertainment.

In 2022, Lola founded Alma Feliz Group, a boutique marketing strategy & personal branding agency that centers on helping emerging & established brands elevate their image, clearly sharing their story, and connecting them with the right audience.

Lorraine’s insights have been featured in media outlets including CNBC, Forbes, Inc., Bloomberg, Fast Company, and Entrepreneur.

• Company: AlmaFelizGroup.com

• LinkedIn: Lola Linarte

• Website: LolaLinarte.com

— RESOURCES MENTIONED IN THE SHOW —

• Book: The Power of Now: A Guide to Spiritual Enlightenment by Eckhart Tolle

• Book: Habits for Healing: Reclaim Your Purpose, Peace, and Power by Nakeia Homer

— THANK YOU SPONSORS! —

• Strawberry.me. Claim your $50 credit and build momentum in your career with Strawberry.me/Awesome

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Transcript

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0:00.0	If you just were to post consultant of what? Who cares? Use up those characters that LinkedIn gives you there. With your about, you have such an opportunity there to embed
0:22.0	keywords. You can talk more about yourself in a very specific strategic way so that you tell more
0:29.0	of a story that your experience doesn't. I remind people that their personal brand, their story
0:34.9	is living and breathing and it's a reflection of their growth.
0:39.0	And it evolves just as we do. And just as you get a new role or you have a new position or
0:46.2	you're growing in your goals and new seasons of your life, so should your brand.
1:01.4	Yeah. so should your brand. That's Lola Lanarte.
1:03.1	She's the founder of Alma Feliz Group,
1:05.1	a marketing strategy and personal branding agency
1:07.4	that helps people elevate their personal brands.
1:10.1	And today, she's sharing some of that very wisdom.
1:12.9	So you'll learn one, why every professional should care about their brand.
1:16.7	Two, the critical first step to building your brand.
1:19.8	And three, the minor tweaks that greatly improve your online presence.
1:24.5	And if you'd like to get a summary write-up of some of these actionable takeaways,
1:27.4	I recommend you sign up for the free Gold Nugget email newsletter found at awesome at your job.com.
1:32.5	I'm Pete McItis. This is How to Be Awesome at Your Job. And now here's Lola.
1:41.3	Lola, welcome. Hi, Pete.
1:43.3	I am excited for this conversation.
1:46.3	We are talking personal branding.
1:48.5	And we're old friends, so I can just give it to you straight.
1:51.3	That's right.
	...

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