1063: Getting Meetings with Unreachable People with Stu Heinecke

How to Be Awesome at Your Job

How to be Awesome at Your Job

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4.6 • 1K Ratings

🗓️ 2 June 2025

⏱️ 35 minutes

🔗️ Recording | iTunes | RSS

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Summary

Stu Heinecke shares fun and unconventional methods to reach VIPs.

— YOU’LL LEARN —

1) The secret behind Stu’s 100% response rate

2) The master key to grabbing people’s attention

3) What AI can and can’t do for your outreach

Subscribe or visit AwesomeAtYourJob.com/ep1063 for clickable versions of the links below.

— ABOUT STU —

Stu Heinecke is a Wall Street Journal cartoonist, Hall of Fame-nominated marketer and author. Heinecke discovered the magic of "Contact Marketing" early in his career, when he launched a Contact Campaign to just two dozen Vice Presidents and Directors of Circulation at the big Manhattan-based magazine publishers. That tiny $100 investment resulted in a 100% response rate, launched his enterprise and brought in millions of dollars worth of business.

Heinecke is the host and author of the How To Get A Meeting with Anyone podcast and blog, and founder and president of Contact, a Contact Marketing agency, and cofounder of Cartoonists.org, a coalition of famed cartoonists dedicated to raising funds for charity, while raising the profile of the cartooning art form. He lives on an island in the pristine Pacific Northwest with his wife, Charlotte, and their dog, Bo.

• Book: Get the Meeting!: An Illustrative Contact Marketing Playbook

• Book: How to Get a Meeting with Anyone, Updated Edition: The Untapped Selling Power of Contact Marketing

• Book: How to Grow Your Business Like a Weed: A Complete Strategy for Unstoppable Growth

• LinkedIn: Stu Heinecke

• Website: StuHeinecke.com

— RESOURCES MENTIONED IN THE SHOW —

• Book: The AI Edge: Sales Strategies for Unleashing the Power of AI to Save Time, Sell More, and Crush the Competition by Jeb Blount and Anthony Iannarino

• Previous episode: 503: How to Get a Meeting with Anyone with Stu Heinecke

— THANK YOU SPONSORS! —

• Strawberry.me. Claim your $50 credit and build momentum in your career with Strawberry.me/Awesome

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Transcript

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0:00.0	A lot of these stories, they really contain a huge measure of audacity.
0:15.1	I think one of the things that people are responding to is if you do something that gives them a story to tell, then they love it. They
0:21.8	love it because they want to tell a story. Ultimately, the goal we're seeking is we want people
0:28.5	to receive this, they'll do pre-calls it in an experience, receive this thing that you've sent
0:33.5	or done, and just say, wow, who is this? Like going from who is this to, my God, who is this?
0:41.4	I get to meet this person. This is hilarious. That's Stu Heineck.
0:56.3	He's a Wall Street Journal cartoonist,
0:57.8	Hall of Fame nominated marketer,
0:59.3	an author of many books.
1:00.6	His latest is the updated edition
1:02.1	of How to Get a Meeting with Anyone,
1:03.8	the untapped selling power of contact marketing.
1:06.8	Stu's known for his creative ways to get important meetings.
1:09.5	So you'll learn one,
1:10.3	the secret behind Stu's 100% response rate.
1:13.5	Two, the master key for grabbing people's attention.
1:16.4	And three, what a I can and can't do for your outreach.
1:20.6	And if you want a quick summary write-up of these actionable takeaways,
1:22.9	I recommend you sign up for the free Gold Nugget email newsletter found at
1:25.8	awesome at your job.com.
1:27.2	I'm Pete McItis. This email newsletter found at awesome at your job.com.
1:28.0	I'm Pete McItis.
	...

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