This is Mark as Sheridan, author of They Ask You Answer, a revolutionary approach to inbound sales, content marketing, and today's digital consumer and you are listening to the marketing book podcast.

Welcome to the marketing book podcast helping you keep up with the smartest thinking

in the quickly changing field of modern marketing.

And now here's your host, Douglas Burdett.

Hello, thanks for joining me on the Marketing Book Podcast, which was named by LinkedIn

as one of 10 podcasts that will make you a better marketer.

My goal for this podcast is to help you discover new ideas about what's actually working

in modern marketing.

Don't worry about taking notes.

You can find links to everything discussed in this episode's show notes at marketingbook podcast.com.

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listening from. My Twitter handle is Marketing Book. Today we're joined by Marcus Sheridan and

we're going to talk about his new book, they ask you answer, a revolutionary approach

to inbound sales, content marketing,

and today's digital consumer.

Called a web marketing guru by none other than the New York Times.

The story of how Marcus was able to save his swimming pool company, River Pools,

from the economic crash of 2008, has been featured in multiple books, publications, and stories

around the world.

Since this achievement, Marcus has become a highly sought after global speaker and consultant

in the digital sales and marketing space working with

...