This is Dr. Carmen Simon, author of Impossible to Ignore, Creating Memorable Contents to Influence Decisions,

and you are listening to the Marketing Book Podcast.

Welcome to the Marketing Book Podcast, helping you keep up with the smartest thinking in the quickly

changing field of modern marketing.

And now here's your host, Douglas Burdett.

Hello, thanks for joining me on the Marketing Book Podcast,

which was named by LinkedIn as one of 10 podcasts

that will make you a better marketer.

My goal for this podcast is to help you discover new ideas about what's actually working

in modern marketing.

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You can find links to everything discussed in this episode's show notes at marketingbook podcast.com.

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Today we're joined by Dr. Carmen Simon and we're going to talk about her new book,

Impossible to Ignore, Creating memorable content to influence decisions.

A cognitive scientist, she is the co-founder of Wrexi Media at Presentation Design and Training Company, she holds doctorate degrees in both

instructional technology and cognitive psychology and is a recognized expert in

presentation design, delivery, and audience engagement.

And she was once a United Nations interpreter.

Dr Simon, congratulations on Impossible to Ignore and welcome to the marketing book

...