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The Amy Porterfield Show

#105: Where Do I Start?

The Amy Porterfield Show

Amy Porterfield

Entrepreneurship, Business, Marketing

4.95K Ratings

🗓️ 28 March 2016

⏱️ 38 minutes

🧾️ Download transcript

Summary

I get asked all of the time: Amy, where do I start? And the answer is to start with building your business in Phase One, and progress to Phase Two. This is how to build a business that will endure in the long term, and really fulfill the lifestyle you are looking for. I know this because I can look back and see what worked for my own business, and what I would have changed if I had to do it all again. With Phase One, you focus on how to make money in the here and now. In this phase, you are asking these kinds of questions: What skills and knowledge do you have right now to ensure you can make money quickly? Who’s your avatar? Do you have a solid plan in place to grow your list? What’s your strategy for your blog or posting to social media? In this phase you are sharpening your skills and getting into the trenches with your ideal customer avatar so that you can understand their needs, wants and genuine pain points. This intel is incredibly valuable as you begin to hone in on your own messaging for your business. I’ll walk you through several business models that are perfect for this level. Then with Phase Two, we move into creating a business and life you love. For this, you will ask yourself: What’s my ultimate business model? There needs to be an alignment between what you want to do and what your avatar wants from you: That’s the sweet spot. In many situations, including my own, a business model that offers A LOT of flexibility, consistent revenue and an abundance of opportunity to impact your audience is one that is built on you creating online training programs. Listen in to see how to put all of this into action. I also want to remind you to download my special freebie for today’s episode, called, “Where Should My Support Dollars Go?” One aspect that ANY level should be thinking about is: How do I make the most of my time by hiring support? I want to give you a little cheat sheet to help you hire the right level of support for where you are at in your business. EPISODE FREEBIE Get the Guide: Where Should My Support Dollars Go? FREE DOWNLOAD

Transcript

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0:00.0

You're listening to the Online Marketing Made Easy Podcast episode number 105.

0:05.7

Welcome to the Online Marketing Made Easy Podcast.

0:10.3

Business advice so easy, you'll feel like you're cheating.

0:13.8

And now your host, Amy Porterfield.

0:16.8

Well, hey there, Amy Porterfield here and welcome to another episode of the Online Marketing Made Easy Podcast.

0:33.0

I am thrilled that you've joined me today, so thanks for being here.

0:36.9

Today's episode explores the question I get asked a lot.

0:40.4

And that is Amy, where do I start?

0:44.6

I know why I hear this question from my just starting out or from my newbie students.

0:49.6

In fact, it's a question that can come up at any stage of business.

0:53.8

It might look a little bit different, so from my newbies they'll say,

0:56.9

where do I start?

0:58.1

And for my more seasoned marketers, they'll say, where do I focus?

1:01.7

The thing is, there are so many things that we should be doing, at least that we think we should be doing.

1:07.9

I mean, social media alone can send anybody into a tailspin.

1:12.4

Should you focus more on Facebook or Twitter or Instagram or Pinterest or should you put more

1:18.1

focus on live social streaming like Periscope and live video on Facebook?

1:23.2

But then you've got to think about funnels, email marketing, webinars, product creation.

1:27.6

I could go on and on.

1:30.0

Sometimes the list feels absolutely endless, even for a seasoned entrepreneur.

1:36.1

But for those just starting out, that list can feel absolutely daunting.

1:41.2

Stop you in your tracks, daunting.

...

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