5 • 976 Ratings
🗓️ 28 October 2020
⏱️ 62 minutes
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0:00.0 | We represent Hostess, which makes Twinkies, one of the great foods that are out there. |
0:04.0 | And they're really well known, clearly in the cake aisle. That's where you see it against other competition. |
0:09.6 | But how cool is it that you could then all of a sudden find them in the cereal aisle or in the baking aisle? |
0:15.0 | So from the brand owner's standpoint, it allows their brand, i.e. Twinkies, to be seen by more customers and more places and then more importantly to be seen |
0:25.4 | where their competition isn't. We were We represent Hostess which makes Twinkies one of the great foods that are out there and |
0:48.4 | they're really well known kule in the cake aisle that's where you see it against other |
0:53.1 | competition but how cool is it that you could then all of a sudden find them in the |
0:57.6 | cereal aisle or in the baking aisle so from from the brand owner standpoint it allows it allows their brand, i.e. |
1:04.4 | Twinkies, to be seen by more customers and more places. |
1:08.0 | And then more importantly, to be seen where their competition isn't. Oh, Hi, I'm Greg Gunn, and welcome to the future podcast. |
1:39.8 | Today's guest is the founder and CEO of Brand Licensing Agency, Global Icons. |
1:45.6 | Now you may be asking yourself, what exactly is that? |
1:49.4 | And rest assured, you're not alone. |
1:51.5 | As he puts it, they operate in an incredibly misunderstood field that no one knows about |
1:57.0 | Except we see it every day |
1:59.3 | Remember Flintstone's vitamins? You don't think Hannah Barbera actually created those, do you? |
2:04.0 | Yeah, totally. Neither did I. In this episode, he and Chris talk about the world of |
2:08.6 | invisible marketing, pairing brands with products that you wouldn't think |
2:12.1 | necessarily go together. |
2:14.2 | BMW strollers, Portia sunglasses, Forever 21 and the US Postal Service. |
2:21.2 | It is a super interesting field that I had no idea existed, but after hearing about it seems so obvious and brilliant. |
2:29.0 | Please enjoy our conversation with Jeff Lottman. |
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