Welcome to the pit show 3.

There are some ideas that just really feel like they'll take off.

So much so that venture capitalists have invested hundreds of millions of dollars trying

to will these ideas into existence.

Think virtual reality, meal delivery kits, or scooter rentals.

But no matter how much money has been poured into them, these businesses just haven't

taken off the way everyone expected.

And VCs don't want to be suckers.

So eventually they learn their lesson and stop investing in these companies.

When this happens, it creates what investors call a red ocean.

Like a market where like, it's just been a sea of red.

So what happens when a founder walks in the pit room thinking their business is the

one that will succeed where everyone else has failed?

Maybe she's right.

Or maybe she'll end up chum in a red ocean.

I'm Josh Muccio, welcome to the pitch, where real entrepreneurs pitch to real investors

for real money.

I'm Neil Salis Griffin, managing director here at TechSar Chicago and I'm happy to welcome

me out of my seat.

I'm Charles Hudson, managing partner, precursor ventures.

I'm Elizabeth Yinn and I'm a general partner at Hustlefun.

I'm Jillian Manes, managing partner of structured capital.

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