And action.

Well, what pitch is it?

Pitch number four.

Oatmilk, kale, chia seeds, matcha, asahi.

For a while, nobody was talking about these ingredients.

Then, in an instant, they were in everybody's fridge.

Not because they were new, necessarily,

but because they were trends fueled by really good marketing.

Claire Smith wants to do the same thing

with an ancient Ethiopian grain called Tef.

If you've never heard of it, you're not alone.

But this founder aims to change that.

Can this one-woman show convince investors

that Tef is the new Kenwa?

Or is it just too Tef-y to tango?

I'm Josh Muccio, welcome to the pitch,

where real-onchpreneurs pitch real investors for real money.

I'm Neil Salas-Griffin, managing director here at Texar Chicago,

and I'm happy to welcome you all to my city.

I'm Elizabeth Yen, and I'm a general partner at Hustle Fund.

I'm Charles Hudson, managing partner precursor ventures.

I'm Phil Neadell, I'm the managing director

...